Bangkok--Nov 18--Arc Worldwide Thailand
Heineken is set to shake up the beer market with their innovative new beer park for this winter season. Built around the ‘Phenomenon’ concept, the new beer park will set entirely new standards as expected from Heineken as the leading premium brand in the Thai beer market.
Phenomenal Highlights of this year’s Heineken Beer Park:
1. Decor
2. Entertainment
3. Service
“Many changes have been made this year. The phenomenal d?cor will include an open air two story seating area for customers who will be entertained with the best in music, activities and events. Every week there will be a series of legends from two generations clashing with each other on stage to provide the best entertainment for our customers,” noted Mr. Jeff Kimble, Commercial Director of Thai Asia Pacific Brewery.
Mr. Piya Smutkochorn, Marketing Manager-Heineken stated, “Heineken Beer Park along with the ‘Phenomenon’ concept doesn’t merely raise industry standards, but is an entirely new approach. This is the first time that beer drinkers can experience a beer park that is operated like a restaurant and pub. All customers will have a designated table before entering the beer park. On the ground floor of the two floor beer park, there will also be a phenomenal 360 degree counter bar to more efficiently serve customers. For even greater convenience, our beer park will be able to accept a variety of payment methods including credit cards and cash.”
“Heineken Beer Park this year will include special promotions with our partner KTC Card during happy hour every Tuesday evening from 6-7pm. During that time, everyone who buys one jug of Heineken beer with their KTC Card will automatically receive a second jug free.”
“Customers of the beer park will also be able to collect stamps with every jug of beer ordered to redeem for prizes through out the season. The biggest prize on offer, for just 60 stamps, is a unique Heineken 5 liter keg, imported specially for the festive season.”
Mr. Piya also noted “Another innovation for our consumers is a new extreme cold draft beer system developed so that Heineken drinkers can enjoy their favorite drink at the perfect temperature.”
Heineken Beer Park, the Phenomenon will be open from November 14, 2005 to January 14, 2006, Central World Plaza.
Heineken Beer Park, The Phenomenon Schedule
Date Activity
17 November Grand Opening — Futon vs. Nop Ponchamni
22 November Armchair vs. AeyXYZ
24 November To Be Model Event
29 November Joe Nuvo vs. Joe Jetrin
6 December Paradox vs. Wan Thitima
13 December Boy Peacemaker vs. Pun
15 December Charity Concert
21 December Maew Jirasak vs. Nicole
24 December Girly Berry vs. Pong SMF
28 December Boy Trai vs. Byrd & Heart
31 December Crescendo + Bow TK, Wan Thitima, Radklao, Narinthorn Na Bang Chang
***************************************************
For more information, please contact: Arc Worldwide Thailand
Parichat Svetasreni (Pum) Tel. 66 2 684 5683 or 66 1 840 4701
Sarunrose Prachaseri (Ja — Anisha) Tel 662 684 5732 or 661 646 5600 End.