Bangkok--Nov 22--
TOPS is committed to maintain a leading role in Gift Basket market designed from SPOT Rewards’s data to meet the need of customer with confidence of 20% growth in net sales
TOPS unveils their gift baskets designed on consumer’s data from SPOT Rewards Card program in anticipation of 20% growth in net sales. The design focused on uniquely high quality and premium touch under the “Season’s Giving 2006” campaign.
Chiranun Poopat, Senior Vice President — Buying and Marketing of Central Food Retail Co., Ltd. said that “Based on two years — customer data analyses on best — liked products for New Year Gift to favour all consumer groups, including corporate customers, health-concious customers, cooking lovers and wine lovers. These groups of customers always selects products that they like for their friends, relatives, for a special person or for themselves. This year, the ‘new year basket design’ will be various covering all group’s demand. The gift baskets will be specially designed and the products will be carefully selected including popular brands with attractive decoration and trendy colours. Customers this year, obviously became most attention to health products followed by quality and decoration of the basket. Favourite products for the basket set up includes fruits, health products, fruit juices, coffee, cookies, as well as wine and other alcoholic drinks.”
“The New Year feast is a giving feast and special occasion to show appreciation and wishing happiness to one another. TOPS gift basket’s can heartily show the giver’s taste by its unique design individually and carefully selected products, and that made the different between our basket and the others in the market.”
Chiranun continued “For this year’s gift basket design, we have added 50% more designs than last year. TOPS and marketplace by TOPS has prepared a special baskets of over 175 different gift baskets, ranging from THB 399 — 13,800. Central Food Hall has 118 different gift baskets, ranging from THB 1,595 to THB 180,600.”
The baskets will include imported products such as Waitrose from England, 400 wines from wine regions throughout the world, and other products that TOPS are the only importer and distributor for in Thailand. With special design, high quality, and sold only at Central Food Hall, TOPS Supermarket and marketplace by TOPS, the basket priced THB 1,500 — 3,500 is expected to be the most popular ones. However, price is not that matter for product in the basket but satisfaction of customer on quality and design are more important.
The gift baskets will also focus on famous local products, such as OTOP baskets, vegetables, and special fruit selections. An increased amount of imported fruits and vegetables from Japan, USA and Australia as well as party tray products of ready-to-eat food to facilitate parties and celebrations, will also be included,” Chiranun added.
TOPS has always been the ‘gift basket’ market leader all along and Chiranun said that “Every Year, the company continues to increase its market share on new year basket. We have approximately 30-40% shares in the market and this year we expect a 20% growth compared with last year. The increased growth comes from confidence in quality and the varieties of over 300 different gift basket designs for this year, especially in corporate customer groups, which is the big group of customers who purchased TOPS’s gift baskets. The company’s rapid branch expansion this year to serve the need of customers to save time and travelling expects to have overall of 86 branches in Thailand by the end of 2005.”
Thus, the company presents special discounts to customers during the “Season’s Giving 2006” festival as when purchasing a gift basket from a catalog and pay bycash, credit card or TOPS gift voucher as follow:-
HB 10,000 spent, customer will receive either a 5% discount or THB 500 TOPS gift voucher.
THB 50,000 spent, customer will receive either a 7% discount or THB 3,500 TOPS gift voucher.
THB 100,000 spent, customer will receive either a 10% discount or THB 10,000 TOPS gift voucher.
Buy THB 10,000 TOPS gift voucher, customer will receive a 2% discount.
“Central Payment Plan” scheme allows Central Card members to pay by instalment for purchases above THB 10,000, with 0% interest for 3 months.
TOPS will also hold a sales promotion on “Shop to Win Gold Worth THB 2 Million” during the New Year Celebration. SPOT Rewards Card members will get one entry placed into a lucky draw for each THB 350 spent to win Bt1-golden necklace. There will be 200 prizes in total worth approximately THB 2 million from 30 November 2005 to 10 January 2006.
For TOPS’ gift baskets, the company is commited to the essence of product quality and confidence under Freshness Guarantee and Food Safety policies. TOPS continuously acts in accordance with Bangkok Metropolitan Administration to ensure consumer safety and product quality. Every TOPS gift basket will be labelled with product details and everything is quaranteed freshness for six months. TOPS' guaranteed freshness campaign offers full cash refunds for customers until the end of the campaign on 28 February 2007. Fresh fruit and vegetable baskets will display clearly date of basket made each with expiration date within 3 days.
Customers who need to wish new year happiness to needy children, TOPS has organised a “Make A Wish For Kids 2006” programme with UNICEF to raise funds for needy children. Customers simply can help by purchasing THB 10 greeting cards or THB 139 t-shirts designed by ML Jirathorn Jiraprawat, available at all stores at Central Food Hall, TOPS Supermarket, and marketplace by TOPS nationwide. End.