Bangkok--Nov 28--Ogilvy Public Relations Worldwide
A new surge of dynamic excitement is set to ignite the Thai vehicle market through Land Rover Thailand’s launch of the much-anticipated “Range Rover Sport” and the limited edition of “Freelander LE — Vesuvius” at the Thailand Motor Expo 2005 to be held at IMPACT Exhibition and Convention Center in Muang Thong Thani.
According to Mr. Richard Haigh, President of Land Rover Thailand, “It is a great year of excitement for Land Rover, and we will be sharing such electrifying experience by showcasing two exhilarating centerpieces at the Thailand Motor Expo 2005. First, there’s the Range Rover Sport on its Thai debut. The Range Rover Sport is the latest addition to our product portfolio aimed at capturing a new market group of highly independent and trendy individuals. After having scored remarkable success in the global scene and generating high levels of thrill and anticipation from car enthusiasts in Thailand over the last few months, the Range Rover Sport is poised to capture the imagination of car aficionados with its less frenetic yet refined details. The special limited edition Freelander LE-Vesuvius will also have its grand launch. Topping off this thrilling experience are special privilege packages that help make the Land Rover create a bold statement of distinctive ownership!
Also to be unveiled in the Thailand Motor Show 2005 is the new Freelander LE Vesuvius Limited Edition, sporting the special orange color that represents the surge of hot excitement that is characteristically Land Rover. This limited edition SUV, with only ten units available in Thailand, features black leather interior, automatic temperature control, DVD with Front and rear screen, satellite navigation, and special 18” sport alloy wheels.
Sharing the limelight during the event will be the New Freelander TD4 SE and HSE, both offering special accessory packages (3 optional packs of CD/DVD/MP3 Player with front fixed screen, rear roof mounted screen, 2 sets of headphones), together with free 3 year/100,000 km Maintenance/Warranty Packages and First Class Insurance
Reinforcing Land Rover’s emerging cool, hip and trendy marketing initiatives included in what Land Rover calls experiential marketing, Land Rover Thailand joins hands with Vertu so that customers who buy a Range Rover are entitled to receive Vertu as the exclusive personal communication instruments at Thailand Motor Expo 2005. This special program features the Range Rover and the Vertu Ascent, encompassing the affinity between these two premium products.
The Land Rover booth will also feature The Discovery 3, another compelling and hard-to-resist vehicle. Available in V8 petrol and TDV6, it offers the latest diesel engine technology, and complemented by an irresistible easy installment for up to 72 months.
“We are strongly committed to maintaining an active and leading role in Thailand’s highly promising premium automobile segment. In line with this commitment, we are further reinforcing the Land Rover brand image and Range Rover nameplate by continually bringing the best products and services to customers in Thailand,” says Mr. Richard Haigh.
Land Rover Thailand was established in 2001. It distributes Freelander, Discovery and Range Rover models through a nationwide network of dealers: Chiang Mai, Phuket, Nakhon Ratchasima, Udon Thani, and four locations in Bangkok: Bang-Na, Vibhavadi, Sarasin Road and New Petchaburi Road.
Issued on behalf of : Land Rover Thailand
For more information : Nisarat Chaimongkolchai
([email protected])
Tel. 0-2719-9940-2 ext. 109
Ruanruedee Taweepol
([email protected])
Ogilvy Public Relations Worldwide Limited
Tel. 0-2205-6620
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