Bangkok--Nov 28--Spark Communications
Today, Central Food Retail Company, Thailand’s largest supermarket group, announces the grand opening of Central Food Hall. Billed as “The Greatest Show In Food & Wine”, Central Food Hall elevates the standard to new heights in lifestyle shopping experiences. Located on the first floor of Central Chidlom, this renovated food hall, which has over 4000 square meters in the heart of Bangkok, was designed by award winning designers Fitch from London. At a cost of THB175 million to renovate, the project took three months to complete after nearly one year in the planning stage and provides a perfect compliment to the recently renovated Central Chidlom department store.
This store has specifically been designed for the people of Thailand and is the flagship of the Central Food Retail Company. This revolutionary concept guarantees to deliver the very best in hygiene, quality and a wide selection of glorious food and presented by people that are passionate about food and wine. With its international outlook and world class design, this food hall also never looses its focus on the local customer.
Ian Pye, President of Central Food Retail has worked tirelessly over the last year to bring this vision of Thailand’s best lifestyle shopping experience to fruition. Mr. Pye states “We wanted to offer the residents of Bangkok a one-stop shopping experience that offers a combination of the highest quality food and wine, excellent customer service and a touch of theater”. To bring this vision to the finish line, Mr. Pye recruited Mr. Nick Reitmeier, Vice President for International Food & Wine to develop and integrate all of the departments to become one seamless, stylish and elegant package. Mr. Reitmeier, whose previous experience includes Harrod’s and Selfridge’s in London and Great Food Hall in Hong Kong states “My past experiences over the last 15 years has enabled me to develop relationships with the best food and wine producers in the world and I am pleased to bring many of them here to Thailand for the first time”.
Central Food Hall is simply the best food and wine shopping experience in Thailand. Without a doubt, there is no better option for the freshest bread, meat, seafood, fresh fruits and vegetables and quality wine. This one-stop, all encompassing food hall has something for everyone. If you are looking for Argentinean beef, Parmegiano-Reggiano, sushi, foie gras, Jelly Belly? jelly beans, a great baguette, Japanese fruits and vegetables or simply to sit down and have a great lunch or dinner, then Central Food Hall will be your one and only place to shop. In addition, Central Food Hall will have the largest fine wine, temperature-controlled selection in all of Thailand with over 400 different labels to choose from.
Central Food Hall will have the largest in-store bakery in Thailand. Led by Swiss/French Executive Pastry Chef Cedric Rubellin, there will be a dazzling array of fresh bread, pastry, cakes and buns. From New York cheesecake to San Francisco sourdough to Viennese Sacher Torte to Shanghainese buns, there will be something for everyone and every occasion.
Central Food Hall will have a stunning display of seafood from both local and international waters. Fresh water prawns, Beelon Oysters, monkfish, salmon, tuna, and dozens of varieties of both fish and shellfish will be available fresh everyday. Our expert fish mongers will be standing by to shuck, filet or answer any questions you have about all of our seafood. We can even offer cooking suggestions and methods of preparation.
The Wine Cellar at Central Food Hall has the widest selection of fine wine in Thailand along with a fully temperature-controlled environment for its entire international selection of sparkling, white and red wines. With a focus on top red and white Australian and red Bordeaux, we have something for everyone from THB299 to over THB100,000. The range of wines has been personally made by Ross Edward Marks, General Manager- International Wine and the former wine director for such prestigious hotels as the Waldorf-Astoria in New York and the Mandarin Oriental in Hong Kong. We also stock a wide range of stemware, decanters and accessories.
If you are looking for chops, roasts, sausages or simply ground beef or chicken, let our Master Butcher, Simon O’Shea recommend something. This stunning array of beef, lamb, chicken, veal, sausages and brochettes are personally taken care of by Simon, who will be on hand to make the perfect cut.
We’re not saying we can cook better than your Mom but should the occasion arise when you need a succulent, moist rotisserie chicken, duck or leg of lamb or a curry with steamed rice and vegetables, we can help. Let our chefs cook for you and all you will need is an appetite. We can also offer fresh-baked pizza, sushi, freshly squeezed juices and a wide array of sandwiches and salads for take-away. We can even take care of the end of the meal with a full selection of Asian and Western desserts. Central Food Hall is the last place anyone will go hungry.
Ian Pye, President of Central Food Retail said during the press conference held at Central Food Hall, Chidlom on November 28, 2005. “Today, besides the launch of Central Food Hall, all guests are welcomed to get a special preview of Central Food Hall. When you visit each area, you will greeted by such celebrities as Mrs. Toey Winnarat, in charge of Delicatessen Zone, Mr. Beer Thitinun, in charge of Wine Zone and Mr. Pol Tantasatien, in charge of NYDeli+Bakery Zone.”
Her Royal Highness Som Sawalee Pra Woraracha Tinaddamart will preside over the Central Food Hall grand opening ceremony on November 29, 2005. At this time, Khunying Sudarat Keyuraphan, Agriculture and Cooperatives Minister will present the Golden “Q” award to Central Food Retail for certification its agricultural commodity and food in Central Food Hall, Tops Supermarket and marketplace by Tops, which are under a control system, which is in compliance with the international standards and guarantee of genuine quality. Central Food Retail also takes this special opportunity to give a donation to the “Princess Pa Foundation”.
For more information, please contact
Thanika or Garagade
Spark Communications
Tel: 0-2653-2717-9
Email: [email protected], [email protected]
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