Bangkok--Nov 29--Siam Paragon
* Join in opening festivities and take in a special extravaganza show with over 1,000 performers on stage throughout December
* 1,000 business allies, including the world class brands and Thai leading brands, will join in the grand opening celebrations with superb sales and promotions
* Everyone in town will be mesmerized by the new “Diamond” TV advertisement for Siam Paragon
The World class shopping complex Siam Paragon announces to open its doors on 9th December. Over 200 million baht has spending on the grand opening celebrations to create a world class phenomenon as a New Years gift to all Thai people. One thousand leading brands and business allies will join in holding a full range of marketing activities. The shopping complex is also airing its very first TV spot to amaze audiences nationwide.
Supaluck Umpujh, Vice Chairman, Siam Paragon Development Co.Ltd., said that Siam Paragon, the largest world class shopping complex, with an investment of over 15 billion baht, is a shopping complex all Thai people can be proud. The complex will officially open with a huge kick-off show and celebration from Friday, December 9th until December 12th .
“The Siam Paragon opening celebration will begin with the ribbon cutting in the morning, followed by a grand-scale extravaganza performance in the evening. We are extremely honoured that HRH Princess Maha Chakri Sirindhorn has graciously preside over the auspicious ceremonies both in the morning and the evening. All the management teams and staffs of Siam Paragon are overwhelmed and very excited.”
The highlights of the extravaganza performance will be the ‘Procession of Triumph’ drum dance, the ‘Mystique of Enchantment,’ featuring a mystical land of faeries and angels, and the ‘Glory of Magical Beauty’ with world class circus performers. A guest singer will perform a special song that written especially for this occasion.
All the performances will make use of the most advanced light and sound systems. For instance, an LED Technology system from the USA worth over 20 million baht will being use for adding brilliant colours to “The Jewel,” a huge sparkling 60-metre-high crystal dome, the Dancing Fountain from Canada, which is more than 40 metres long, and the carefully designed Curtain Fountain that stretches all along the length of the outdoor plaza in front of the shopping complex on Rama 1 Road. The grand opening celebration will also have a fantastic fireworks show and a modern computer-controlled Pyro Technique show. Another breathtaking gift Siam Paragon is giving the people of Bangkok is a stunning 20-metre-high crystal Christmas tree that cost 10 million baht.
“The truly great performers that we chose to put on shows for this occasion, together with the advanced light and sound systems, will turn the Parc Paragon into a world-calss plaza that is every bit as exciting and attractive to the world’s tourists as Times Square in New York City, boasted Umpujh.
As far as the budget fro the opening celebrations is concerned, the company will spend 200 million baht in December-100 million baht on the opening events and special sales promotions. 90 million baht on radio, TV, print and outdoor media advertisements, and 10 million baht on public relations activities in Thailand and overseas.
The advertising campaign with the launch of the TV spot called “Diamond”, with the theme of mesmerizing the whole city. It is meant to convey the message that all the people of Bangkok will be stunned and amazed by the opening of Siam Paragon. The spot will aire on every TV channel, starting December 1.
Chadatip Chutrakul, Chief Executive Officer of Siam Development Co.,Ltd., said the shopping complex would be open every day from 10.00 am to 10.00 pm, except for the dining zone, which will be open until 11.00 pm.
The company has prepared for the grand opening by training all its systems operation personnel and customer service personnel, numbering about 1,000. The 3,000 employees who work at the Paragon Department Store have also been fully trained.
Besides the operational team the company has also recruited a hundred of experienced marketing teams including customer services, customer relationship management and promotional campaigns.
“We have prepared our staff well so I am certain that Siam Paragon will be able to deliver professional service that will impress every single customer. Another project that we are very Proud of is the ‘Siam Paragon Ambassador’ project. We have carefully chosen forty young ladies and gentlemen to offer the best in customer service and have trained them specially about all the brand name products available in the complex so that they can give our customers from all over the world an excellent world class shopping experience,” said Chutrakul.
She added that the company had also prepared new technological systems to provide greater convenience and security to customers. The “Intelligent Guidance System” used with Smart Care parking tickets monitors the number of vehicles entering and exiting the parking garage. As drivers enter the parking garage, they are told which area ahs empty spaces. The “Intelligent Security System” works with a network of 100 closed circuit television cameras. There are also facilities to help the disabled. All these systems ensure that all the customers who rent space at Siam Paragon and those come to shop at Siam Paragon will be safe, secure, and comfortable and will be able to receive excellent service from the Siam Paragon team.
Kriengsak Tantiphipop, Chief Marketing Officer for Siam Paragon Development Co.,Ltd., said that in addition to all the exciting activities that Siam Paragon’s managers have prepared as a New Years gift for all Bangkokians, 1,000 tenants and business allies of Siam Paragon have agreed to take part in this exciting world class shopping phenomenon during the grand opening celebrations.
The De Beers and Steinmetz diamond promotion centres specially cut a more than 100-karat diamond named “EOS,” worth more than four billion baht, out of a huge 600-karat diamond just for Siam Paragon. They have joined 21 leading diamond dealers in presenting the exclusive “Pride of Siam” collection of 21 exquisite pieces of diamond jewelry specially designed and crafted by the participating diamond dealers. The “Pride of Siam collection is worth 200 million Baht. It will be displayed at the Hall of Mirrors, December 9-16.
“Besides all the special activities and events planned by Siam Paragon, all the super brands that have set up stores in the shopping complex are bringing out their masterpieces to show.
Mikimoto has a special collection named Silk Road, designed by Yajima Tomohiro, R1 Club has brought a Zonda Pagani supercar worth 125 million baht, of which only 50 were produced in the world. There is also a Enzo Fernri supercar worth, 85 million baht on display and Lamborgini is presenting their Gallardo Spyder, priced 24 million baht. Vertu is showing off the special Signature White Gold comes with diamonds collection worth 2.6 million baht.
For techno buffs, the latest cutting edge Mclntosh home theatre system priced 9 million baht will be on exhibition, along with a rare collector model ‘Paragon’ JBL speakers. There will be special shows and demonstrations throughout our opening gala,” added Tantiphipop.
Siam Paragon also joining four credit card issuers namely Bangkok Bank, Citibank, K-Bank and Bank of Ayudhya-to give a special discount of ten per cent for platinum cardholders and five per cent for other cardholders for a full three months period from December 2005 to February 2006. This is the first time all four banks have joind in such a promotion.
First, shopping at Siam Paragon, The Emporium and The Mall will get a chance to win discount coupon worth 10-50 per cent off for next purchase of non3discounted participating merchandise and get a chance to win a Motorola mobile phones. Second, shopping at Siam Paragon, The Emporium, Siam Discovery and the Mall will get a chance to win a fabulous vacation, a cruise package for two from New York city to London city and a business class air ticket to New York included. Third, a chanced to win one of five Mercedes-Benz A170 AV automobiles worth almost ten million baht.
As a special bonus for customers of Siam Paragon, customer also get a chance to win a Mercedes-Benz SLK200 Kompressor car valued at 4.35 million baht. Siam Paragon and its allies are certain that both Thai and international shoppers will be very excited by this promotion.
Siam Paragon Shopping Complex
Siam Paragon is a joint venture between Saim Piwat and The Mall Group, two of the most prominent retail real estate developers in Thailand. The fifty-fifty joint venture is registered as Siam Paragon Development Co.,Ltd.,and Siam Paragon Retail Co., Ltd., with 600-million-baht initial capitalization.
Siam Paragon has been conceived as a national showcase for Thailand. It is located on extremely prestigious land belonging to Sra Prathum Palace in the heart of the city. The project is intended to enhance Bangkok as a world class destination by offering the best shopping experience in two to locals and tourists alike. The intention is to stimulate the economy and foster confidence among foreign investors.
For more information, please contact:
Siam Paragon Development Co.,Ltd.,and. Tel. 0-2658-3000
Vorada Maneesangsakorn [email protected]
Udom Suphpathom [email protected]
Araya Hengtrakulsin [email protected].
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