Bangkok--Nov 30--Aziam Burson-Marsteller
True teams up with Boyd Kosiyapong to reinforce its leadership in digital music, introducing Boyd’s latest album — “RHYTHM & BOYd E1EVEN1H” — exclusively on True Music by www.trueworld.net, Thailand’s most integrated online music experience
True is reinforcing its leadership as a lifestyle enabler by joining with renowned artist Boyd Kosiyapong to launch his new album, titled “RHYTHM & Boyd E1EVEN1H.” The album launch represents the first and most complete digital music release in Thailand and celebrates Boyd’s 11th anniversary. The album is now exclusively available from True Music at www.trueworld.net and will not be released on tape or CD.
According to Mr. Supachai Chearavanont, President and Chief Executive Officer of True Corporation PLC, “As part of our commitment to offer innovative services and premium content to fit digital lifestyles, we have selected Boyd Kosiyapong, the famous Thai artist, to release his latest album, ‘RHYTHM & Boyd E1EVEN1H,’ exclusively for True Music customers at www.trueworld.net. Boyd’s fans can enjoy his music online in Thailand’s first and most comprehensive release of music via hi-speed Internet and mobile phones. The songs will be available to download, free of charge, in MP3 format.”
“Since it’s Thailand’s number one provider of broadband multimedia content, I believe True Corporation has the advanced technology that can best mark my 11th year as an artist. The online release of ‘RHYTHM & Boyd E1EVEN1H,’ which I recorded specially for this occasion, will provide a comprehensive digital music experience, allowing my fans to get closer than ever to my unique musical creations,” said Boyd Kosiyapong.
“I am excited about launching my new series of albums with ‘RHYTHM & Boyd E1EVEN1H.’ This new album offers a new paradigm of love via a series of appealing and melodious songs. It was inspired by the 11 years of my musical work and will form the framework for my songs for the next 10 years. This new album would not have become reality without the strong support of True. Like me, True is committed to giving the special gift of quality music to my Thai fans,” added Boyd.
All of Boyd’s songs on “RHYTHM & Boyd E1EVEN1H” reflect True’s leadership in delivering digital music via True Music on www.trueworld.net. With this premium music content, music fans can listen to the entire album and have an exciting, comprehensive digital music experience. They can enjoy full-length songs, music videos and karaoke and download wallpapers and screensavers. They can watch exclusive interviews, news scoops on Boyd’s new album, “making of” videos and a variety of concerts. True is offering digital music fans a unique music experience never before available in Thailand. In addition, True Music is delivering a variety of exciting Boyd content for mobile phones, including ringtones via WAP at Orange World’s “Music World,” Color Ring 8888 ring back tones and wallpapers and screensavers.
True Music is holding a “Dancer Hunting” contest for music lovers to show off their musical and dancing talents. Ten finalists will attend a special course conducted by a professional Nigerian dancer before performing with Boyd in a music video for the new album. The 10 selected dancers will perform on stage in March 2006 at a concert to launch the new album. Interested fans can watch the dancing styles of the professional Nigerian dancer online and practice along with him. The competition represents yet another way True Music is adding a new dimension to the lives of music lovers. Registration for the “Dancer Hunting” contest is open from now until January 20, 2006 at www.trueworld.net.
“True Music is thrilled to present this campaign, the first of many full digital music experiences for our customers. True’s selection of Boyd, a superb Thai artist, and his magnificent new album ‘RHYTHM & Boyd E1EVEN1H,’ is the perfect way to enhance our new broadband platform designed to fit the modern lifestyles of True Music’s customers. The release of this album on True Music ushers a new era into the Thai digital music market. It’s the first time Thai music fans can enjoy such a comprehensive and integrated music experience,” concluded Supachai.
For more information please contact:
Pimolpan/ Sisadhi/ Nawanooch/ Narumol/ Prodpran
True Corporation Tel. 02-699-2771-3 /02-643-9691 #1-3, 02-643-2463
Steve Vincent/ Jamaree/ Porntip
Aziam Burson-Marsteller Tel. 02-252-9871 End.