Bangkok--Dec 6--4D Communication
Creature’s original version makes over 40 million units in sales worldwide, while evolved version comes with latest Emoto-Tronics technology for realistic movements and 6 times the memory size
TS Lifestyle, Thailand’s leading toy distributor is looking to create impressive sales figure during the yearend with the gigantic, official introduction of the all-new, evolved FURBY creature, innovative toy developed to be better and smarter than before through the new EMOTO-TRONICS technology.
Mr. Sameer Prasad ,Country Manager, TS Lifestyle (Thailand) Limited, disclosed that FURBY creature became one of the best- selling toys in the world with global sales of over 40 million units several years ago. “FURBY is back with better technology - the new EMOTO-TRONICS technology - the ultimate combination of advanced robotic technology, puppetry and realistic lifelike reactions and movements. FURBY creature will be available in a number of versions, including English, German, French, Spanish, Japanese, and Italian. FURBY creature features a wide range of emotions and motions, advanced voice recognition, enhanced communication between kids and other FURBY toys, and an impressive “bilingual” vocabulary of “Furbish” and English. In fact, the FURBY creature has six times the memory of the original. Together, these innovations make the new FURBY toy an extremely lifelike, clever, fun, cute and “realistic” creature,” He explained.
“FURBY captured the imagination of the world when it was first introduced seven years ago. Since then, advances in technology and the evolution of robotics and puppetry have made it possible for us to create an even better FURBY than the original. It became a historic best seller and a cultural phenomenon when it hit the market in 1998. The new, evolved FURBY is so much more advanced than the original—it is truly amazing. FURBY certainly has the earmarks of one of the potentially hot toys of 2005,” He stressed.
The emotional response of the new FURBY creature is one of the most noticeable changes from the original. EMOTO-TRONICS allows the FURBY creature to react based on how a child interacts with it. FURBY creatures can speak, dance, sing, tell jokes, play games and express their moods in a variety of ways. A fully flexible beak, expressive eyes, and movable ears and eyebrows make it possible for the creature to smile, laugh, frown and even produce an awe-filled gasp.
“Advanced voice recognition adds another level of technological sophistication to the FURBY creature’s evolution. Now, the FURBY creature can “listen” to you and respond based on his “mood”. The FURBY creature will be able to speak hundreds of programmed words and dozens of phrases in “Furbish” and English. The evolved FURBY creature will be larger than the original. The increased size accommodates the multi-motor system that brings the toy to life and doubles the toy’s animation features. One of the motors is devoted exclusively to the toy’s facial expressions,” He said
With regard to the sales plan of the Emoto-Tronics FURBY in Thailand, He said: “Thai people can now get hold of the latest FURBY at leading department stores. The latest FURBY creature is available in 3 different styles — pink, brown and grey at 2,795 baht apiece. The company is confident in achieving impressive sales during the New Year. Its popularity worldwide will also help pave way for FURBY creature in Thailand.”
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