Bangkok--Dec 8--AIS
AIS UNVEILS THE 2006 VISION LIFTING THE CONCEPT
“INDUSTRY CONVERGENCE” COMBINING DEMANDS FOR EVERY INDUSTRY TO PERFECTLY CATER TO SERVICE USERS FOR BETTER LIFE...FOR THAI
Unveiling the 2006 vision lifting the concept “Industry Convergence,” AIS is convinced that consumer’s demands will play a key role in converging product and service modes from every industry featuring “Multi Function” responding “Multi Purpose” through wireless network. AIS lays assured to stay ahead of the phenomenon by employing “Industry Convergence” to develop services that meet every demand of consumers For Better Life... For Thai.
Lining up the management team of Advanced Info Service (Public) Co., Ltd. are Mr. Somprasong Boonyachai — CEO, Ms. Yingluck Shinawatra — President, Ms. Arpattra Sringkarrinkul — EVP Solutions, Mr. Somchai Lertsutiwong — VP Wireless Service Business and Mr. Titipong Khiewpaisal — VP Marketing to acknowledge and envision the concept for 2006 in terms of the overall of telecommunication industry and a broad spectrum of AIS strategies.
“We expect that next year the entire mobile phone market will experience a 6% growth with penetration rate of around 53%, fueled by the advent of Industry Convergence.” Somprasong disclosed and added “Industry Convergence will completely appears next year after the ongoing perceivable signals. Because people want to consume products and services from every industry, all demands will be the driving force to converge products and services from various industries in order to concurrently satisfy various demands (Multi Purpose) and, definitely, bring opportunities to create business chains on a continual basis. The productive convergence of industries consists of 1 Device Convergence, 2 Technology Convergence and 3 Service / Application Convergence stimulating the creation of Multi Function Device resulting in consumption of innovative communication device, invention of new applications simultaneously meeting various requirements and 3G Service responding the Mobility demand. AIS is well-prepared to certainly propose new services tailored by Industry Convergence to customers.”
Ms. Yingluck Shinawatra said “Convincing that not only does the wireless network satisfy voice communication requirement, but also unlimitedly support a wide array of services from every industry, AIS places the 2006 strategies to create various services including Tariff, Service Operations, Service & Application differentiating from other operators through the power of Industry Convergence leading to the services that make life easier and lift up life quality for Thai people.”
“In 2006, AIS emphasizes on four aspects
- The establishment of comprehensive relationship and experience in application excellence for each user group as well as the creation of AIS brand to symbolize the trademark of service quality (Customer Relationship & Experience)
- The penetration of new markets especially by distributing services to the people in remote areas and novice users (New Market Creation)
- Value added services with distinguished experience under the cooperation with alliances capitalizing on the 3G technology for easy and efficient applications (Value Added Service)
- Solutions exclusively designed for organizations in each business line that focuses on enhancing work efficiency, reducing expenses and increasing revenues in order to totally resolve administrative problems (Enterprise Solutions)”
The most important factor enabling AIS to perfectly provide Industry Convergence related services centers on the full-fledged infrastructure to accommodate the implementations. Ms. Arpattra Sringkarrinkul said “Throughout 15 years of service, we have ceaselessly developed network. Besides service coverage, capacity and quality, AIS has adopted technology playing a crucial role in enhancing network potential and facilitating the upcoming Industry Convergence, such as the consistent convergence of IT & Telecom which in response to the changes. The fundamental principles to strengthen infrastructure next year include;
- Develop network to deliver not only Voice service, but Multi Service Network supporting Multi Media service
- Be ready for management and cooperation with alliances such as Content Partner with Digital Right Management technology
- Be ready for new service access in the form of Contactless Communication
- Be ready for 3G that expands service capacity featuring High Speed Multimedia Mobility
The ultimate target of network development is to provide new services with Speed, Flexibility and Simplicity.”
With regard to marketing strategies, Mr. Titipong Khiewpaisal disclosed “As a result of the reclassification of customer base reaching over 16 million in number incorporating Single Customer Base divided into AIS Standard, AIS Classic and AIS Serenade by continual study of lifestyle, demand and behavior, when combining Industry Convergence concept, we will progressively proceed to deliver complete services for every aspect of life under the concept “Better life quality” such as;
- Basic services from quality network (Life Necessity) for every AIS customer
- Services with additional value for each group of customers to enhance life quality in all aspects through mobileLIFE and Smart Solutions (Life Enhancement)
- More privileges customized to Lifestyle of each customer through AIS Plus including exclusive service, special discount and well selected activities for you (Life Reward)
Together with the creation of new market based on Total Solutions Approach and Segmentation Approach channeled through network coverage and Telewiz service, AIS will be escalated to symbolize the quality trademark recognized by user’s heart.”
Regarding valued added service development, Mr. Somchai Lertsutiwong said “The development of service under the concept Industry Convergence will come up with variety of more unmatched and satisfied services and applications such as the service that helps improve communication efficiency from either conventional voice or text mode shifting to Multi Media mode integrating image, animation and voice such as Video Call, Video Conference, Online Game and Mobile Internet powered by network capacity benefiting from full quality of Multimedia, Real-time, Interactive and Mobility functions.”
Yingluck concluded “The AIS aspiration is to serve as a tool and channel for every group of users to build up life quality in various aspects including communication, work efficiency, happy living and social contribution and stay beside to lay solid fundamental of the Thai families by our abilities, perspectives, experiences and intention as a Thai operator “For Better Life... For Thai.”
Further information, please contact
AIS Public Relations
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0 2299 5063, 0 1811 2412 End.