Bangkok--Dec 20--DTAC
DTAC Chief Executive Officer - Mr Sigve Brekke and Mr Boonchai Bencharongkul - Chairman of Rak Baan Kerd Foundation hold a press conference to reaffirm their joint endeavour in contributing to the implementation of His Majesty the King’s philosophy of “ Self - Sufficiency Economy.”
In parallel with the business ethics of delivering fair,valuable and reliable services to the customer, DTAC has also fulfilled its corporate social responsibility without fail - DTAC’s unwavering support for Rak Baan Kerd Foundation during the past eight years is a case in point. The Rak Baan Kerd Foundation under the chairmanship of Mr Boonchai has implemented a wide range of activities aimed at empowering Thailand’s grassroots communities and economy, including giving scholarship to children from across the country who are determined to return to develop their home communities upon acquiring university degrees.
“DTAC has been an active supporter of Rak Baan Kerd activities for the last eight years and our support will continue because we believe that what the Foundation is doing is contributing to the development of Thailand in a concrete and sustainable manner. By equipping the youth with education, these bright young minds will be the major force in capacity-building of their respective communities. Strong communities will in turn contribute to the country’s economic growth and this is the meaningful contribution that DTAC can extend to Thailand,” said Mr Brekke. He reaffirmed DTAC’s continued support for the Foundation until 999 young Rak Baan Kerd participants get their BA education and return home to pursue community development works along the line of the King’s belief “Sufficiency Economy.”
Also launched at the press conference today is the 10th episode in the series of “Phandintham Phandinthong” corporate social responsibility TVC commissioned by DTAC and Rak Baan Kerd Foundation. The core message of this series which has won the hearts and minds of the Thai audiences is the King’s philosophy of the “Sufficiency Economy.” Explaining the rationale behind the “Phandintham Phandinthong” series, Mr Boonchai said: “Within the framework of the Sufficiency Economy, the bigger business must help the lesser counter to grow. The key message of the TVC we launched today is that with Sufficiency Economy in mind, we can live a content existence and be compassionate to those around us.”
Mr Boonchai also updates on the progress of Rak Baan Kerd Foundation. “The fact that three generations of Rak Baan Kerd youth have graduated with university degrees testifies to our commitment. The next challenge is creating employment opportunities and through this we have formed the Ruamduaychuaykan Co-operatives, undertaken pilot projects to improve the quality of rice which will then be traded via these Co-ops. And now we are gearing towards building a network of community businesses with the help of the Ruamduaychuaykan Radio network which now spans 20 provinces and more in the future. This network we created of communications and exchanges through the optimal use of technology such as fiber optic and internet will eventually be connected with DTAC and its wireless communications facilities of GPRS, MMS or even 3G.
CONTACT
(customers)
DTAC Call Center 1678
(press)
PONNANA APILUCKPANICH
Media Coordination & Support Div, External Communications Dept
Corporate Communications Group, DTAC
Tel. 02-202-8000 (#31887)
Mobile: 01-623-9895
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