Bangkok--Jan 10--Hill & Knowlton Thailand
MOTOROLA ATTACKS THE YEAR LAUNCHING TWO NEW HANDSETS OF LATEST DESIGN AND TECHNOLOGY: MOTOROLA L6 AND MOTOROLA PEBL U6
Motorola (Thailand) Mobile Devices Sector asserts once more its design leadership position by announcing today a double milestone launch. The motorola L6 and motorola PEBL U6 are two new handsets guaranteed to appeal to the new generation of savvy consumers who value the aesthetics and iconic design as much as the capabilities, function and cutting edge technology of a mobile device.
Chongruk Sakulpakdee, Country Manager (Mobile Devices Sector) Motorola (Thailand), explained “we take a no-compromise approach to design which puts consumers at the heart of innovation. We are not into changing the looks of the phone all the time as many companies do. Rather, we engage in a consistent design language that emphasizes 'purity with purpose' - which addresses the delicate balance between reason and desire - to satisfy both the usefulness of the device and the beauty of the object. Our famous MOTO RAZR V3 which holds a record sale of 12 million units in the past year is a demonstration of this achievement in advanced technology and design.”
“Today, we are thrilled to release in Thailand Motorola’s next iconic designs. With the thinness of 10.9 millimetres in a ‘candybar’ design and uncompromised features of motorola L6, and sophisticated look and feel and discreet hi-tech capabilities of motorola PEBL U6 — we are presenting our consumers with a new dimension of choice of Motorola iconic designs and at affordable prices” added Chongruk.
Pongsakorn Corvanich, Marketing Manager (Mobile Devices Sector), Motorola (Thailand) also commented, “we are allocating over fifty million baht budget for a fully comprehensive 360 degrees marketing plan around advertising and public relations to support the promising motorola L6 and motorola PEBL U6.”
“Already, prior to their launch, the two hot handsets have been granted VIP seat at launch promotions of Siam Paragon shopping complex, where Motorola joined Parc Live! 06 New Year count down event at Parc Paragon, Siam Paragon. Moreover, in co-operation with Kasikorn bank, the handsets will support Ae — Sasikarn’s latest album — ‘Sasikarn 2You’. These new products are designed to emotionally and rationally engage with consumers. They stand out in character and have a defined personality that will conquer the new generation of Thai discerning consumers”, added Pongsakorn.
Consumers who will fall for the avant-garde ‘candybar’ design of the surprisingly slim motorola L6, will discover uncompromised features such as a 4x zoom VGA digital camera with auto timer, video capture and playback, internet capability, or even an MP3 and polyphonic ringtones.
The new generation who will choose for the motorola PEBL U6’s will have been touched at first sight by its smooth oval form and innovative dual-hinge mechanism to open and close the device with one swift. And further, one can only appreciate unlimited features down to video capture MPEG4 for shooting and replaying home videos. The motorola L6 and motorola PEBL U6 are respectively priced at 7,900 baht and 13,900 baht .
About Motorola
Motorola is a Fortune 100 global communications leader that provides seamless mobility products and solutions across broadband, embedded systems and wireless networks. In your home, auto, workplace and all spaces in between, seamless mobility means you can reach the people, things and information you need, anywhere, anytime. Seamless mobility harnesses the power of technology convergence and enables smarter, faster, cost-effective and flexible communication. Motorola had sales of US $31.3 billion in 2004. For more information: www.hellomoto.com/th
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