Bangkok--Jan 12--Siam PR. Consultant
TBWA\Thailand, the country’s leading advertising agency, is once again heading against the current market trend with a major organization restructure in attempt to cope with the changing global environment. New leader and new working environment are underway to turn the firm into “The Best Place to Work” — a dream-come-true workplace that offers better living quality and human resource development. New clients including PTT, Nissan and Phyathai Hospital have also signed up to prove superior service standards.
Chaipranin Visudhipol, Chairman of TBWA\Thailand Co., Ltd., disclosed that the concept of creating TBWA\The Best Place to Work was the dream of all levels of employees to see better living quality, better management and better human resources. “The concept is trying to further improve the working environment, offering better quality of life through balance between career and personal life. We want to make it everyone’s dream office that caters to all the needs and lifestyles, while polishing the corporate culture and strengthening it to support confidence,” he said.
At present, the office of TBWA\Thailand is moved to Golden Pavilion Building to accommodate the increasing number of staff members, which is also in accordance with the concept of “The Best Place to Work”. The office is designed to reflect the true self of TBWA as topnotch advertising agency and ideal office for employees who are pampered with outstanding facilities such as workout area, aerobics & yoga lesion, bathroom, bedroom, nursery, kitchen, mini bar, mini theatre, training room and workshop. These facilities provide for better comfort for greater productivity and proficiency, which lead to a new corporate culture.
In addition, the changes around the world have brought new ideas and technology along with new professionals to make TBWA the best agency in the field of marketing communications. “In order to keep ahead, the company has deployed E-System & E-Learning to smoothen the working environment and process, according to the modern concept required by the new generation professionals. Chakrit Tachanaparak, former Executive Brand Strategic Planning Director, has been named new Managing Director for the firm. His experience and expertise in the area of strategic planning has created wonderful brand-building results for various clients namely 7-Eleven, Counter Service etc. With the vision of a new breed of professional and strong support from the experienced hands, TBWA is able to win the trust of various new clients among which include Phyathai Hospital, Oishi, Mega, PTT and Nissan.
Chakrit Tachanaparak, Managing Director of TBWA\Thailand Co., Ltd., disclosed that the company had consistently paid attention to human resource development and this year development for greater efficiency and potential would still remain on the spot to ensure continuous growth. “We continue to stick to the concept of Disruption to seek new ideas — changing the method of competition for better strategy. This requires a wider perspective of the problem, understanding it from different dimensions including using the connection plan linking above the line to below the line engagements. Our past performance was successful with various awards and tangible business awareness on the part of the clients. Our works are recognized for both above and below the line, whose quality is well guaranteed by awards from various institutes.
For more information please contact:
Jidapa Pramualsub, Nunthaporn Boonlong
Siam PR. Consultant Co., Ltd.
Tel. 0-2693-7835-8 ext 32,33, 0-1817-7153
Fax. 0-2693-6920
E-mail: [email protected]
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