Bangkok--Jan 13--Ogilvy Public Relations Worldwide
Mirinda adds an early dose of fun and excitement to the soft drink market at the beginning of the year after achieving an extremely success in 2005 from the launch of new brand ambassador to a series of activities with each becoming very popular among consumers especially the ‘Mirinda Star Vote’ campaign. As for this year, Mirinda will bring its intense taste and intense fun strategy via a new campaign that offers consumers an exciting chance to further get more fun out of the Mirinda brand by winning cool and trendy prize items.
Mr. Charlie Jitcharoongphorn, Marketing Director of Pepsi-Cola (Thai) Trading Co., Ltd., said “As for Mirinda brand, we have conducted successful intense campaigns over the past year, from the launch of new brand ambassador, Sornram Theppitak, and the launch of new flavour “Mirinda Sparkling Lime” to the latest ‘Mirinda Batman Begins’ and ‘Mirinda Star Vote’ campaign, with each becoming extremely popular among consumers, especially the ‘Mirinda Star Vote’ campaign which enjoyed the biggest consumer participation. By all means, Mirinda has done the right thing to continue its success with exciting innovative products and fun marketing activities that boost up its sales and brand health. This resulted in our success in boosting the Mirinda market share up by 2% in the last 6 months compared to same period in the year before, and in further reinforcing its brand reputation as the world’s favorite soft drink that brings intense taste and intense fun to consumers.”
“Early in the first quarter of this year, we decided to ignite the market with our latest campaign to start the year with extra fun and excitement. The campaign will be backed up by a full-scale promotion including TVCs, Billboards, posters, truck back and POP advertisements in order to bring our brand even closer to the hearts of the consumers. And as usual, we promise to further bring a series of more fun and excitement to our consumers throughout the year 2006,” said Mr.Charlie
According to Mr.Dhitivute Bulsook, Marketing Director of Serm Suk Public Company Limited, “As for our latest campaign called “Drink Mirinda, Get intense Mini DVD”, it aims to reinforce the intense and unique identity of our long-time favorite flavor like Orange and Root beer as well as bring Mirinda’s intense taste closer to consumers by creating for them in the first quarter a cool and fun campaign that lets them participate even more of our brand and gives a chance to win cool and trendy prizes.”
“Choosing Samsung Mini DVD, which is a craze among young people nowadays, as the prize in this campaign, proves that we truly understand our consumers’ needs. We would like to prove to them that we truly go all the way in satisfying them, as this prize truly matches the young generation’s lifestyle. We are confident that our consumers would definitely not want to miss out on the chance to experience Mirinda’s intense taste and at the same time enjoy the most intense fun by winning cool and trendy prize items. We hope that Mirinda will continue to be the first choice of consumers throughout the year 2006,” added Mr.Dhitivute
To join the campaign and get the chance to win 150 units of Samsung Mini DVD worth over Bt3 million, consumers can send any size of Mirinda or 7-Up cap with the “Mirinda 2006” message with attached sender’s name and address to P.O.Box 170-171, Jatujak, Bangkok, 10900 from now until March 15, 2006. Mirinda will conduct three lucky draws each scheduled on February 3, February 24 and March 17, 2006 respectively. Winners will be announced on www.pepsithai.com.
Issued on behalf of
Pepsi-Cola (Thai) Trading Ltd./Serm Suk Plc.
For Further information
Juraikarn Trakulvech ([email protected])
Supattra Prakaisiri ([email protected])
Ogilvy Public Relations Worldwide Ltd.
Tel. 0 2205 6611, 0 2205 6446
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