Bangkok--Jan 20--Aziam Burson-Marsteller
Big C announces a proactive marketing effort to welcome the Chinese New Year festival with its "Win a Trip to Hong Kong Disneyland" campaign as well as special promotions on electronics, kitchen goods and cleaning supplies. Big C anticipates sales to increase by 10% during the festival period.
According to Ms. Pariyanuch Na Takuatung, Director of Marketing and Public Relations, Big C Supercenter PLC, "Buying power during the 2006 Chinese New Year Festival is expected to increase by at least 20%, compared with the same period of last year. Even though interest rates are rising, our sales have not declined. Bonuses paid to Thai employees last year were quite high and consumers' buying power is still strong.
This is a great opportunity for boosting sales and we are therefore organizing the special 'Free Trip to Hong Kong Disneyland' promotion to celebrate Chinese New Year. This offer is our first great promotion this year and reflects our intention to bring a fun and exciting shopping experience to our customers."
For every 300 baht spent at Big C between January 18 and February 9, 2006, customers will receive an entry to a drawing to win one of a hundred 4-day, 3-night package tours to Hong Kong Disneyland for two, each valued at 50,000 baht, or a cumulative value of 5 million baht. As an exclusive offer, customers will receive an additional entry for each 300 baht spent using their Big C or Kasikorn credit cards or for buying Breeze, Omo, Comfort or Sunlight products of any size. The lucky draw will take place on February 17, 2006 and winners' names will be posted at the customer service centers at Big C branches nationwide.
"We remain committed to creating innovative and attractive promotions that will evoke smiles and lasting good impressions in our customers.
The launch of the 'Free Trip to Hong Kong Disneyland' campaign is intended as a fun benefit to our customers for shopping at Big C. We believe that this campaign will add color to the Thai retail industry and will gain high attention from our customers during the Chinese New Year," said Ms Priyanuch.
Big C will continue to deliver premium-quality food products including
pork, chicken, eggs, seafood, vegetables and fruits to satisfy our customers who want to make traditional offerings to the gods and the spirits of their ancestors. For the occasion, Big C offers special apples, with the Chinese characters for "Good Luck" imprinted in the skin. The apples are completely safe to eat and are ideal for honoring the gods.
"Chinese tradition dictates that we must completely clean our homes before Chinese New Year. To support these cleaning efforts, Big C offers special discounts on kitchen goods and cleaning supplies between now and January 26, 2006. In addition, for every purchase made in the electronics and music departments valued at 4,990 baht or above, customers will receive a free rice cooker worth 499 baht. Also, our Big C Shopper cardholders who spend 9,000 baht or more using their cards before January 23, 2006, will receive a 100 baht discount and enjoy 0% interest for 6 months," said Ms Priyanuch. "We're confident that our sales will grow by ten percent as a result of the Chinese New Year
festival and our enticing sales promotions."
Big C Supercenter PCL (BIGC), founded in 1993, is a retail consumer goods trader operating under the name Big C Supercenter. It offers a wide variety of products at the most competitive prices under the slogan "More Than Just Low Prices" to maximize the highest value for customers at its 45 store nationwide. For further information about Big C Supercenter, visit our Web site at www.bigc.co.th.
For further information, please contact:
Satida Sritunyathorn or Waraporn Somboonwanna
Aziam Burson-Marsteller
Tel. 0 2252 9871
Click for photo release at www.thaipr.net End.