Bangkok--Jan 20--PrisPriority
Ipsos, the world's third largest survey-based research group and is located in more than 40 countries world-wide, expanding the business in Thailand and announcing strategies for Marketing research business in Thailand.
Ipsos, the world's third largest survey-based research group and is located in more than 40 countries world-wide, holds a formal press opening.
Mr. Richard Mecchi, the Chief Executive Officer of Ipsos Asia Pacific speaks “Ipsos, one of the fastest growing market research companies in the region. Ipsos now have more than 600 full-time professional staff located in 15 offices around Asia Pacific and we are rapidly expanding this network. We focus exclusively on a single activity, namely the production, interpretation and distribution of information gathered from individuals about their opinions, desires, attitudes and behaviour.
In Asia Pacific we are implementing this successful Ipsos strategy of geographic management focusing on specializations. We know brands, how to develop them and how to build them. We assess market potential and interpret market trends. We help our clients build long-term relationships with their customers. We test advertising and study audience responses to various media. We measure public opinion around the globe.
An important part of our business is co-ordinating regional and international studies, both qualitative and quantitative. Our strong common diagnostic philosophy, wide product range and databases ensure comparability of results and accelerate knowledge sharing across countries.
Mr. Jerome Hervio, Managing Director of Ipsos (Thailand) Limited says “Ipsos sees Thailand as a regional hub and our challenge will be to develop Ipsos specializations, to deliver quality research in Thailand and in the region.”
Ipsos (Thailand) is a part of Ipsos International Group and has started its activities in September 2005. Ipsos (Thailand) is a full service research agency.
“We will focus first on Marketing research, Advertising research and Customer loyalty research. We are not going for size, but for quality.”, Mr. Hervio states.
For more information please contact:
Watcha Duangsuwan
Account Supervisor
PrisPriority Co.,Ltd.
Tel.0-2712-7471-3
Fax.0-2712-7374
Mobile 0-9962-2046 End.