Bangkok--Jan 31--Aziam Burson-Marsteller
Customers can win gold and Motorola V3 Pink mobile phones worth 700,000 baht
True Corporation Plc is celebrating Valentine’s Day with the “Win Your Heart in 28 Days” campaign. Customers can log onto www.trueworld.net to send love songs to their sweethearts via broadband or visit Music World, Toon World and Game World to enjoy heart-warming content. To help customers find their true love, other Valentine’s offerings include an SMS package featuring 30 ways to say “I Love You,” sweet love songs, Color Ring and ringtones by Boyd Kosiyabong and others as well as voice SMS.
Khun Piroon Paireepairit, Multimedia Services Director, True Corporation Plc. said, “True is combining Festive marketing and Experimental marketing strategies this Valentine’s Day to allow customers to experience love in a totally new way. Under our “Win Your Heart in 28 Days” campaign, customers can choose unique love-related content and services and share them with their special someone throughout the month of love.”
In honor of the Festival of Cupid, True is giving customers a chance to win 700,000 baht worth of prizes, including five gold bars weighing 10 baht each and 14 limited edition Motorola V3 Pink mobile phones loaded with three songs from Boyd Kosiyabong’s latest album, “RHYTHM&BOYd E1EVEN1H.”
In addition, customers who buy a limited edition Motorola V3 Pink mobile phone, at any Orange shop will receive a Talk Plan SIM and three free songs from “RHYTHM&BOYd E1EVEN1H.”
Valentine’s Day 2006 content and services
True Music
A hi-tech way to say “I Love You” — True music lets you send love songs over the www.trueworld.net broadband network
Music World
The “Love song online” service is exclusively designed for music lovers who want to send sweet melodies to their special someone via email. It is available free-of-charge at www.trueworld.net.
Color Ring plays beautiful love songs while callers wait for you to pick up the line. To access this service, call 8888 or have the Personal Secretary service arrange Color Ring by calling 2222. The monthly service fee of 30 baht includes one free song per month. Each additional song costs 15 baht.
Love songs from Boyd Kosiyabong’s romantic 11th anniversary album and others are available to download as ringtones. Simply point your phone’s browser to wap.orange.co.th>Ringtone.
Song dedication — Send love songs to melt your lover’s heart by dialing 5555. The service fee is very fair at 15 baht per song and is only charged when the sender successfully receives the song.
Toon World
Toon World offers a wide range of love-themed popular cartoon content, including wallpaper. The M-card set offers the best value, providing 12 pictures for only 15 baht.
The Color Mail Mix & Match package allows you to send personalized and colorful MMS messages to the object of your affections and friends alike.
A special Color Mail package allows you to send unlimited Valentine’s Day MMS messages throughout February for a flat fee of 40 baht.
Game World
To prove to your sweetheart that you have what it takes to keep his or her love, play one of Game World’s exciting games. Simply send an SMS containing the code for the desired game to 66666.
Voice SMS
Share your love easily with Orange’s Voice SMS service. Add fun sound effects to enhance your missives to friends and lovers, whether they use fixed line or wireless phone service. Simply press * followed by the destination number and the “call” button, and leave your message of love. Orange will make sure it gets to your special someone. To listen to stored messages, call 9200. This service is exclusively available to Orange customers.
30 Ways of saying “I Love You” via SMS
“If your cheeks were made of smelling salts…I would do nothing but faint” and many other fun ways to say “I Love You” are available throughout the month. Simply send an SMS containing “L” to 8998. This service carries a 29 baht monthly fee.
For further information, please contact:
Steve Vincent/Porntip Lertvechakul Jiraporn Cheewatham / Salitta Subpinyo
Aziam Burson-Marsteller True Corporation Plc
0-2252-9871 0-2699-6705-6
[email protected] [email protected] [email protected]
Click for photo release at www.thaipr.net End.