Bangkok--Feb 1--PR Solution
TRUE ANNOUNCES 2006 VISION TO BECOME A LEADER IN CONVERGENCE AND LIFESTYLE ENABLING WITH A MISSION TO BRING KNOWLEDGE, INFORMATION AND ENTERTAINMENT TO THAI YOUTHS AND HOUSEHOLDS WITH A NATIONWIDE PENETRATION RATE OF UP TO 50% WITHIN 3 YEARS TO CREATE A KNOWLEDGE-BASED SOCIETY
True Corporation Plc, Thailand’s only fully-integrated communications solutions provider and leading lifestyle enabler, today announced its vision to become the country’s leader in convergence lifestyle by linking products and services in the True Group to enhance and fulfill the lifestyles of all customer segments for both business and leisure. Moreover, True also stated its mission to bring knowledge, information, and entertainment through greater access availability for youths and households with a nationwide penetration rate of 50% within 3 years, thus helping to further develop Thailand into a knowledge-based society.
According to Mr. Supachai Chearavanont, President and CEO of True Corporation Plc, True Group’s vision in 2006 will not only focus on strengthening the company’s position as the principal lifestyle enabler for all customer groups, but it will also reinforce True’s rank as Thailand’s leading convergence player. By linking products and services under the True Group, the company aims at enhancing and fulfilling all aspects of its customers’ lifestyles, whether it is leisure-oriented or work style, by giving them more freedom and choice through myriad services which encompass fixed line, hi-speed Internet, mobile, TV, as well as entertainment such as music, online games and movies. The thrust of True’s services will be on knowledge, information, and entertainment, as well as the ability to carry out miscellaneous online transactions or activities.
“Through our vision and position as the leader in convergence solutions and as the prime lifestyle enabler, True empowers people with access to each other’s values, knowledge, information and entertainment, along with creating value for all areas of society including the general public, customers, shareholders, and employees. Our vision is to become a leader in convergence lifestyle and work style enabling through all products and services in the True Group for both wireline and wireless, including fixed telephone line, WE PCT, broadband, Internet, as well as cable TV. As a result of the various services offered, True is in a unique position to completely satisfy the demands of customers’ lifestyles and provide one-stop solutions for corporate customers and SMEs.”
In addition to becoming a leader in convergence and lifestyle enabling, True’s 2006 targets include achieving a 33% market share of net adds in the mobile phone industry with 5.7 million subscribers by the end of the year. At the same time, the company will maintain its dominant position in the broadband market for the Bangkok Metropolitan Area (BMA) with 600,000 subscribers by year-end. Furthermore, True expects to acquire 5% of the total number of True Group subscribers who perform online payments and e-commerce. True will maintain its customer base for fixed line and expects there will be 1 million portal users for various multimedia applications and content.
Most importantly, True intends to become the number one corporate and SME network solution provider. Overall, True expects to generate group service revenue (consolidating UBC) of Baht 60,107 million in 2006.
“True’s mission over the next 3 years is to bring knowledge, information and entertainment to Thailand’s youth and households with a 50% nationwide penetration rate. We will expand our operations to achieve greater accessibility via our group’s products and services such as dial-up Internet, hi-speed Internet, wireless communications and cable TV. Apart from bringing information and entertainment to each household, through these channels True will also open up the world of knowledge which is an important building block for a knowledge-based society that will lead to a better quality of life in our society, and eventually contributing to Thailand’s development,” concluded Mr. Supachai.
As at the end of 2005, True has over 300,000 broadband subscribers, 2 million fixed line subscribers and 4.5 million mobile phone subscribers which are the result of developing innovative services for content throughout the year to satisfy the different needs for customers’ varied lifestyles.
About True Corporation Plc
True Corporation Public Company Limited is Thailand's only fully integrated telecommunications solutions provider and life style enabler. We provide consumers, small and medium enterprises, and corporations with a full range of voice, data and multimedia solutions customized to meet their needs. We are the largest wireline service provider in Bangkok, the largest broadband provider in the country and a major player in the wireless, cellular and Internet markets. TRUE is also a significant shareholder in UBC, Thailand's dominant pay television operator. TRUE is more than just technology; we are about passion, innovation and service. We bring people together and provide fulfillment through communications. We give people the freedom to live different lifestyles, by providing them with the power to communicate how they like, whenever they like. Everyday we work in partnership with our customers to develop solutions that can lead to opportunities, and add value to their lives at home, in the office and on the move. For more information please visit: http://www.truecorp.co.th
For more information, please contact:
PR Department, True Corporation Plc
Pimolpan Siriwongwan-ngarm Tel: +66 (0) 2699 2772
Email: [email protected]
Sisadhi Reuben Tel: +66 (0) 2643 2463
Email: [email protected]
Nawanooch Sanpabopit Tel: +66 (0) 2699 2744
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PR Solution
Prapas Chornsarum Tel: +66 (0) 2254 2862-3
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Chittruethai Tel: +66 (0) 2656 8059
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