Bangkok--Feb 2--PC& Associates Consulting
Launching "Acer InfoTainment" to consumer and modern education segments
Acer Computer Co., Ltd, the leading IT company and held the largest market share in notebook shipments in Thailand (from 2003 to present) has announced its success in Rooster year (year 2005) by achieving of over 7 billion baht in revenue or 40 percent growth compares to the previous year. The company also unveils new marketing strategy "S-H-I-P" to gear towards year 2006 by positing its products as “InfoTainment” to target at IT consumer and modern education segments which aims to be 13 in Notebook, Desktop and LCD to respond to government's policy to build an equality of people in society through information technology.
Mr. Harry Yang, Managing Director of Acer Computer Co., Ltd said “Last year was another great successful year of Acer with over 7 Billion baht in revenue with the growth rate at 40 per cent compared to the past year. In the year 2006, we target to achieve 9 Billion baht or 30 percent growth and our main revenue will come from notebook, desktop and LCD especially notebook which have gained number one market share for the past 10 consecutive quarters. We believe that our customers would like to consume information and at the same time to be able to entertain themselves through using IT. Our business focus for 2006 is “InfoTainment” represents IT for entertainment. The new product roadmap will follow this concept accordingly.”
“Acer notebook has been very successful and very well response from IT users therefore we aim to ramp up our desktop and LCD screen to the # 1 position as well with the 13 goal. With Acer Empowering technology we can offer new products and technology which rapidly change. With the bundling features that enable our customers be able to match they lifestyle with technology. “S-H-I-P” is our key strategy: S = Speed which is durable and fast to offer new products to customer, H = Hip Style and trendy technology, I = Integration and Imagination, and P = Partnership, as this year we will join with our partners to collaborate for more marketing activities."
Harry emphasizes that “Acer is very well established in the IT Consumer and Education segments, therefore this year we will stamp up our leadership through our product and marketing. For example within the first quarter we will launch the Acer LCD TV to enable our customer that needs Infotainment. In fact we are launching the LCD TV today. We will also participate at the major IT event in February and will have our LCD TV showcase at the event. And we recently introduced 11 notebook models supported new Intel processor Intel Centrino Duo Mobile Technology. The products are already available in the market. Furthermore, we do have 2 marketing campaigns in Q1 which are Student Discount Program for selected models of Acer’s notebook and Acer Aspire PC student will receive 2,000 baht discount. Another campaign is for football lovers who purchase Acer products from now on till 30th April, will get a chance to win package tour and tickets to World Cup Soccer in German. In order to achieve the target we have budgeted 180 million baht for our marketing activities for this year.”
Acer has modernized and expands our after sales services and support center with the full equipment ready to provide full scale services to our customers. We expand our Acer Care to cover more than 4,000 square meters. The renovated center will be opened on March 1. We also spend around 20 million baht for the Clarify system. We implement CRM system to improve our service. The system will allow us to better understanding of our customer behavior. We are confident that with our dedication we will be able to deliver the best products, technology, marketing and services to our customer thus it will lead us to achieve 13 goal.
About Acer
Acer ranks among the world's top four branded PC vendors, designing and marketing easy, dependable IT solutions that empower people to reach their goals and enhance their lives. In 2000, Acer spun-off its manufacturing operation to focus on globally marketing its brand-name products: desktop and mobile PCs, servers and storage, displays, peripherals, and e-business solutions for business, government, education, and home users. Established in 1976, Acer Inc. employs 5,600 people supporting dealers and distributors in more than 100 countries.
Acer first penetrated the market in Thailand 1984, establishing an office in 1993. Acer Computer Co., Ltd. has been growing rapidly and is now widely recognized in Thailand. A major sponsor of the 13th Asian Games held in Bangkok in 1998, the company has been the recipient of The Reader’s Digest “Outstanding Brand Performance” for six consecutive years. Moreover we have been ranking no. 1 notebook selling for 10 consecutive quarters (Y2003-present). For more information, please visit the Acer website at www.acer.co.th
For more information please contact:
Ms Pattra Kijdamrongwinijgul PC& Associates Consulting Co., Ltd.
Marketing Executive Ms Sunisa Kaewthai
Acer Computer Co., Ltd. Tel: 0 2971 3711 Fax: 0 2521 9030
Tel: 0 2661 9700 Fax: 0 2661 9721 E-mail: [email protected]
E-mail: [email protected] End.