Bangkok--Feb 3--Total Quality PR
AXN beats ALL cable and terrestrial channels in ratings among PMEB viewers during Season Finale in Malaysia
On AXN (Ch.19, UBC), the heart of action and adventure television, CSI: Miami proves to be growing in popularity as viewership numbers increase through the years across the region. In fact, in the recently concluded Season 3, AXN tops ratings among cable PMEB viewers, beating ALL cable channels during the telecast time belt of CSI: Miami in Singapore, Malaysia and Hong Kong .
Winner of numerous awards including 2003 People’s Choice Award for “Favourite New Television Series”, CSI: Miami is touted to be “on Euro most-wanted list” by Variety, and described “…as hot as its tropical setting” by the LA Times. Living up to its critical acclaims, the latest Season 4 continues its good performance as the number one series on Monday nights in the US.
What started off as a hint about Horatio’s brother’s supposed death - the last five episodes of Season 3 continued the suspense and provided more clues, keeping viewers guessing right through to the finale. It culminated in an explosive final episode when Horatio’s brother, Ray, finally showed up. The finale drew in a record high number of PMEB viewers especially in Malaysia, propelling AXN to the top position among international cable channels as well as terrestrial channels, scoring an impressive rating point of 9.54 according to a AGB Nielsen media research report.
“Credit goes to the producers of the CSI series, they have been able to keep the plots fresh and engaging through the years, even though there are already three different CSI series now. This phenomenal rating for CSI: Miami Season 3 finale clearly shows that the series is just getting better. With the dramatic plot twist in the explosive finale, I am sure all our viewers will be eagerly waiting for the premiere of Season 4 in Asia,” says Ricky Ow, General Manager of SPE Networks - Asia Pte. Ltd.
About AXN
Delivering top rated series, blockbuster features, adventure-reality and first-run lifestyle sports programming, AXN is a leading international television destination among young adults 18-34. AXN is seen in 50 countries across Asia, Latin America, Europe and the Middle East, and is part of Sony Pictures Television International’s diverse portfolio of over 40 global networks. Sony Pictures Television International is a Sony Pictures Entertainment company.
AXN Asia is available to more than 37 million households 24-hours daily throughout Asia in Taiwan, India, Hong Kong, Singapore, Thailand, Philippines, Japan, Sri Lanka, Pakistan, Bangladesh, Malaysia, Indonesia, Brunei, Cambodia, South Korea, Macau, Papua New Guinea, Nepal, Maldives, Mongolia and in hotels and VIP compounds in China. AXN can also be seen in 40 million cable television households on time-block basis in China. More information about AXN Asia can be found online at www.axn-asia.com.
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