Bangkok--Feb 7--True Corporation
Comprehensive marketing campaign will introduce Thai consumers
nationwide to the True brand
True Corporation Plc, Thailand’s only fully-integrated communication solutions provider, convergence solutions leader and premier lifestyle enabler, today announced that its mobile phone subsidiary, TA Orange, which offered services under the Orange brand, is rebranding as True Move. The company has started rolling out a comprehensive, six-month campaign to rebrand its stores and dealers as True Move and introduce Thai consumers nationwide to parent firm True Corporation.
The True Move brand evolved from an extensive program of research into what consumers expected from a mobile phone service from True. Consequently, the new True Move brand represents the mobile service for today’s modern lifestyles while suggesting progress and strong emotions. This reflects True’s overall focus on being the convergence solutions leader and premier lifestyle enabler that helps bring people closer together.
According to Mr. Supachai Chearavanont, President and Chief Executive Officer of True Corporation Plc, True Move customers will enjoy an enhanced customer experience that builds upon what they have been accustomed to over the last four years under the Orange brand, plus they can expect to see innovative services and benefits from the True Group in the near future.
“By leveraging the power of the Orange brand and Orange’s expertise, True was able to become a major GSM player in the Thai market in just a few years. The Orange brand brought True’s mobile operation to a good position in the Thai market. We thank Orange for helping True establish a platform for us to become a national brand uniquely positioned to deliver integrated communications services that meet the needs of modern Thai lifestyles. As True Move, we will continue to broaden our mission to create a wireless hi-speed lifestyle for Thai consumers,” said Mr. Supachai.
True Move will support Thai consumers’ high-speed lifestyle “beyond 3G” by being a single source for seamless services including GSM, GPRS, EDGE and Wi-Fi. The company will also continue its leadership in providing non-voice content through the WAP site, Trueworld. True Move will add more content offerings through closer integration with Trueworld.net, Thailand’s first broadband multimedia portal. Under the True corporate umbrella, True Move will also offer a broader range of integrated communications and business services to SMEs and corporate customers. The company’s corporate Web site will change to www.truemove.com.
The True Move rebranding campaign kicked off with a TV commercial that began airing on February 1st. A series of unique TV commercials will tell consumers nationwide more about True Move services and innovations starting in February. The campaign will also include print advertisements, billboards, and numerous marketing activities.
The Orange Shops throughout Thailand will be rebranded as True Move Shops which means added convenience since customers can also enjoy other services from True at these locations. Moreover, distributor and dealer channels will receive kits containing signage and stickers to promote the new brand. True will ensure that consumers in the provinces understand how they will be affected by the brand change and introduce them True Corporation’s reputation for innovation, quality and engineering.
The campaign will see True become a nationwide brand in Thailand. “Formerly, True was well known in the greater Bangkok area for our fixed-line telephone services. We expanded our presence in the provinces with True hi-speed Internet. Now, with True Move, people throughout the country will get to know the True brand and the value we deliver,” added Mr Supachai.
About True Move Company Limited:
True Move (formerly known as TA Orange), a subsidiary of True Corporation Plc, Thailand's only fully-integrated communication solutions provider, convergence solutions leader and premier lifestyle enabler, offers innovative and high-quality wireless communications services on its nationwide 1800 MHz network to 4.5 million customers (December 2005) throughout Thailand. True Move’s vision is to create a pioneering wireless hi-speed lifestyle where people can communicate as well as access knowledge, information and entertainment wherever, whenever, and however they wish. The company delivers superior coverage, quality, and best value services. Leveraging its relationships with True Corporation and the CP Group, True Move offers unique integrated products and services to the Thai market. For more information, visit www.truemove.com or www.truecorp.co.th.
About True Corporation Plc
True Corporation Public Company Limited is Thailand's only fully-integrated communication solutions provider, convergence solutions leader and premier lifestyle enabler. We provide consumers, small and medium enterprises, and corporations with a full range of voice, data and multimedia solutions customized to meet their needs. We are the largest wireline service provider in Bangkok, the largest broadband provider in the country and a major player in the wireless, cellular and Internet markets. Major subsidiary companies in the True Group include UBC, Thailand's dominant pay television operator, and True Move, the third largest mobile phone service provider. True is more than just technology; we are about passion, innovation and service. We bring people together and provide fulfillment through communications. We give people the freedom to live different lifestyles, by providing them with the power to communicate as well as access knowledge, information and entertainment, whenever, wherever, and how they like. Everyday we work in partnership with our customers to develop solutions that can lead to opportunities, and add value to their lives at home, in the office and on the move. For more information please visit: http://www.truecorp.co.th
For more information, please contact:
PR Department, True Corporation Plc
Pimolpan Siriwongwan-ngarm Tel: +66 (0) 2699 2772
Email: [email protected]
Sisadhi Reuben Tel: +66 (0) 2643 2463
Email: [email protected]
Nawanooch Sanpabopit Tel: +66 (0) 2699 2744
Email: [email protected] End.