Bangkok--Feb 17--Oasis Media Company
Ananda keeps simulating the real estate market demand by joining hand with Virgin Radio to offer EAZY LIVING Campaign to potential clients. The idea is to give a single house value at BHT 5.5 million away. The attempt is the first time of its kind and is aimed to position "Ananda" brand through Virgin Soft 103 and Easy FM 105.5. With confidence, Ananda believes the attempt will stimulate the market demand. However, Ananda also expects a fierce competition to take place all year long too.
Mr. Chanond Ruengkritya, CEO of Ananda Development Ltd, discloses that the market demand stimulation to take place early in 2006 with a strong cooperation from Virgin Radio Thailand Co., Ltd. will boost the property market demand. SOFT EAZY LIVING campaign through radio media Virgin Soft 103 and Easy FM 105.5 will include activities and games. Participants may get a chance to win a 65 square wah single house valued at BHT 5.5 million. This house is located in Ananda Sports Life Project on Bangna-Suvarnabhumi road. The tropical style house will be given away on April 1, 2006 and the activities will last between February 27 and March 24, 2006.
The campaign is aimed to support marketing activities of Ananda. The attempt is geared towards marketing initiative catered to new client groups. Virgin Radio listeners (Virgin Soft 103 and Easy FM 105.5) are young target group with buying potential in a near future. The campaign will help introduce Ananda Development and its ongoing projects among potential clients.
"We spend more than BHT 24 million on advertising and PR efforts including TVC, radio spot, newspaper, BTS, billboard and leaflets. We believe that the attempt will allow us to get access to wide customer group. April 1, 2006 is the scheduled date to decide who will win the single house reward. We expect the participants will turn up and they will be given a project tour. This event will highlight how the project is ready for potential clients now and in the future. As the project location is on Bangna-Suvarnabhumi, it is expected that the project will be attractive to a wide customer group” add Mr. Chanond.
Mr. Chanond also mentions that in 2006, the property market is facing fierce competition. Product development, design, supporting infrastructure and facilities are not only the key attributes to win customers. Key factors to success will be supported by ongoing marketing campaigns. The idea to capture market interest is then introduced on a continuous basis.
The campaign jointly introduced with Virgin Radio is another attempt to
capture market interest. The single house on the Ananda Sport Life Bangna-Suvarnabhumi project will be given away. The project is located on 68 rai piece of land in the area of Windmill town on km 10. Total project value is BHT 1,500 million. Primary target group as a young customer group. 3 house styles will be introduced including Ananda Heritage, 68-106 square wah contemporary Thai house, Ananda Palm, 68-128 square wah single mediterrenean house and Ananda Tropical, 68-142 square wah tropical house.
For more information please contact
K.Saranyarat Suwannakam or K.Piyaporn Chamnine
Oasis Media Company Limited.
Tel.0-2937-4658-9, 0-2937-4735
Email : [email protected] , [email protected]
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