Bangkok--Feb 17--PR Solution
Company Expands Retail Network with 20 outlets in Bangkok
Eu Yan Sang announced today that it has officially launched the Eu Yan Sang brand in the Thailand market.
As part of its distribution agreement with the SSUP group of companies, Eu Yan Sang’s products will be available at 20 GNC outlets in Bangkok in the branded Eu Yan Sang section. SSUP is a leading company in the beauty and wellness industry and the master franchisor of General Nutrition Centers (GNC) in Thailand.
Group Chief Executive Officer of Eu Yan Sang International, Mr Richard Eu said the Thai market represents a great opportunity for Eu Yan Sang.
“Our entry into the Thailand market marks another milestone for Eu Yan Sang. It strengthens our regional presence and is another step forward in realising our vision to become a global consumer healthcare company,” said Richard Eu.
“We are extremely excited about the prospect of introducing Eu Yan Sang’s range of quality Traditional Chinese Medicine (TCM) products to the people of Thailand. TCM is not a new concept to the Thai people, their economy is doing well and the society is affluent and ready for a premium TCM product. We expect to see positive returns from this venture to our bottomline within two to three years.”
“We believe the key to successful expansion is to pick the right business partners. In addition to giving Eu Yan Sang an almost overnight presence in the market, SSUP also contributes over 30 years of retail experience to our partnership, which will lend added credibility to our market entry,” Mr Eu said.
Said Mr. Vichien Kulavaraporn, Director of Corporate Development of SSUP Group of Companies, “We are delighted with this new partnership with Eu Yan Sang. We see many similarities between the two companies — our Asian heritage, our retail roots and our passion in bringing value to consumers. We believe that our customers will benefit from having easy access to quality products from Eu Yan Sang, a leader in the TCM industry at our stores.”
Eu Yan Sang launched five signature products in Bangkok today — Niah Bottled Bird’s Nests, Hua Yan Bottled Bird’s Nests, Essence of Chicken, Essence of Chicken with Gingko Biloba extract and Bak Foong Pills — a women’s wellness product, across the 20 GNC outlets. It will also host a consumer event in the evening at 6.30pm at Grand Hyatt Erawan for some 200 invited guests.
For more information:
Eu Yan Sang International Ltd
Ms Joanna WongHead, Brand and Corporate Communications
Tel: 65-6421-3213 Fax: 65-6223-1617
Email: [email protected]
SSUP GroupKhun Somrudee
PannititTel.02-642-6060-9*1515Email:[email protected]
PR Solution Co., Ltd. www.prsolution.co.thK. Prapas
Tel: 0-2254-2862-3, 0-1827-7354
K. Chitruthai Tel : 0-2254-2862-3, 0-1613-1865
K. Sittikorn Tel : 0-2254-2862-3 0-9155-5095
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