Bangkok--Feb 21--Krungsriayudhya
Krungsriayudhya Card Co., Ltd. a joint venture between Bank of Ayudhya Pcl. and GE Capital (Thailand) Limited is making its first big move in 2006, with the launching of the Krungsri GE VISA Platinum Credit Card. Designed to be the product of choice for highly affluent and upscale customers who demand the very highest level of service, the Krungsri GE VISA Platinum Credit Card is packed with exclusive features, benefits and privileges. It is the FIRST Platinum Credit Card in the Thai market to offer “Lifetime Annual Fee waiver without conditions” plus other great features such as maximum Credit Limit of up to 5 times monthly income OR 2 Million Baht. Cardholders can also enjoy a wide range of exclusive discount & benefits at Ratchaprasong (RSTA) which is made up of Gaysorn, Erawan Bangkok, President Tower Arcade, Grand Hyatt Erawan Hotel, Bangkok, InterContinental Hotel, Bangkok, Holiday Inn Hotel, Bangkok, etc.
Mr. Sukdee Chongmankhong, Managing Director of Krungsriayudhya Card Co., Ltd. said that the new product launch follows the Company’s achievement as being one of Thailand’s biggest Credit Card Issuer, with over 650,000 Cards and the growing demands from the upscale, higher income customers. Product differentiation with emphasis on offering long term exclusive tie-in features, which best serve the needs and lifestyle of the targeted customer group will be the key strategy for the Platinum product this year. The target of the Krungsri GE VISA Platinum is set at 30,000 Cardholders by year-end 2006.
In addition to being the only Platinum Credit Card in the Thai Market, which can offer lifetime Annual Fee waiver without conditions, the Krungsri GE VISA Platinum offers Cardholders with a complete range of features and benefits. The maximum approved Credit Limit of the Krungsri GE Platinum is set at 5 times monthly income or 2 Million Baht and maximum cash advance feature of 100% of Credit Limit. It is also the only Platinum Credit Card to offer “Worry Free Shopping” which limits Cardholder’s liability up to 24 hours prior to report of lost Card PLUS EMV Chip for maximum protection against fraud and skimming.
The Card also offers Cardholders with more superb features and benefits than any other Platinum Card currently in the market under the concept “The World In Your Hands..” featuring 365 days of “Platinum Privileges” at Ratchaprasong (RSTA) including Reserved parking, VIP Lounge, 5-50% discount as well as other privileges at participating retail outlets within Gaysorn, Erawan Bangkok, President Tower Arcade, Grand Hyatt Erawan Hotel, Bangkok, InterContinental Hotel, Bangkok, Holiday Inn Hotel, Bangkok.
Other benefit highlights include special offers such as free fitness all year at California Wow Xperience, exclusive discount at Oishi Grand and the BUY-1-GET—1-FREE program at all Major Cineplex cinemas.
The Krungsri GE VISA Platinum Credit Card product is just one of many exciting products and marketing campaigns that Krungsriayudhya Card Co., Ltd. plans to unleash in order to bring in new Cards and drive spending volume throughout 2006. The Company has set the initial 2006 forecast for the Platinum product at 30,000 new Cards. This year, the Company plans to put more emphasis on expanding its Credit Card base through existing customers of Bank of Ayudhya Plc. and affiliate companies. “We want to stick to the concept of rewarding our BEST customers, that’s why we are first to come out and offer lifetime Annual Fee waiver without conditions for our Platinum Credit Cardholders. We are confident that the Krungsri GE VISA Platinum Credit Card will be very well received by our existing Cardholders as well as bring in new potential customers.”, Mr. Sukdee added. End.