Bangkok--Mar 1--Mind Touch
Thai Optical Eyewear Distribution Company Limited (TOED), the leading luxury fashion eyewear distributor, received “Best New Distributor Award 2005” from GUESS?, the famous luxury fashion brand from USA after its appointment as the exclusive distributor of GUESS? Eyewear in Thailand by Viva International Group, the world’s leading eyewear and sunglass manufacturer with license from GUESS? Inc., USA late 2004.
Jamorn Rummani, managing director of Thai Optical Eyewear Distribution Company Limited revealed that he is very pleased and proud that the company has recently received “Best New Distributor Award 2005” from GUESS? at One World One Brand — World Conference organized by GUESS? Inc. USA in cooperation with its licensees for the first time in America. Such award was presented to the best new distributor considered from its performance during the past year including the launch event, its PR and marketing effort as well as sales target achievement. The best new distributor was selected from among all new GUESS? eyewear distributors in various countries, which altogether there are distributors in over 70 countries worldwide. In addition, there are other categories of award presented to the distributor of other GUESS? products at the same event.
Jamorn said that GUESS? Eyewear is one of the world’s leading fashion brands that the company market in Thailand. Despite its recent appointment and being a new brand under its distribution, GUESS? eyewear is quite a strong upcoming brand that quickly gains popularity among the young generation because the eyewear truly reflects the brand identity in term of creative trendy design and fashionable look. Moreover, the eyewear is easily available in over 100 leading optical shops in Bangkok and other provinces. Its retail price is very reasonable for high fashion imported eyewear as well as affordable ranging from 2,600-7,600 baht. Mostly the retail price range averages around 3,000-4,000 baht.
During 2005, GUESS? eyewear sales was in line with the set target of 10,000-12,000 pieces which accounted for about 10% of the company’s total sales. This year, the company has projected about 15% growth for the brand accounted for 11,500 — 13,800 pieces.
Jamorn added that the eyewear market in Thailand during 2005 was growing at a declining pace as the optical shops was impacted by the Tsunami incident during the beginning of the year that led to the decreasing number of tourists as well as the situation in the souther provinces and the oil price crisis affected the market purchase power. As for this year, the market would continue to grow around 5% from the decreasing number of bad news as well as the recovery of the tourism market. Anyhow, there might be a few factors which might impact the overall market this year such as increasing oil price, interest rate, the fluctuation of exchange rate, bird flu, political situation, etc.
Established in 1981, GUESS? began as a jeans company and has since successfully grown into a global lifestyle brand. Today, GUESS? designs, markets and distributes full collections of women’s, men’s and children’s apparel as well as accessories. Throughout the years, the GUESS? image has been portrayed in unforgettable, innovative campaigns that have made the brand a household name. For the eyewear, Viva International Group has the sole license from GUESS? Inc. to manufacture and distribute GUESS? Eyewear worldwide. Viva International Group, since its inception over 26 years ago, has steadily grown to become one of the leading eyewear companies in the world.
Thai Optical Eyewear Distribution Company Limited has established since May 2002 with the main objective to do wholesales distribution of brand name frames and sunglasses in domestic market of Thailand with emphasis on the luxury brands. Currently TOED is exclusive distributor of many luxury fashion brands namely Porsche Design, Reebok, Cartier, Dolce&Gabana, D&G, MontBlanc, Harley Davidson, Tommy Hilfiger, GUESS?, etc.
For more information, please contact
Mind Touch Company Limited — PR Consultant
Savitree Peungcharoenkun
Tel. 02 6892334-5 or 01 8164598 End.