Bangkok--9 Mar--All Smiles Communication
York Air-conditioning and Refrigeration (Thailand) Co, Ltd. represents York International, a global leader supplier of heating, ventilating, air-conditioning and refrigeration equipment and service, has combined its business with Johnson Controls (NYSE:JCI), a global leader in automotive interior system, building efficiency and power solutions. The completion of the transition will create an offering that will reshape their industry and deliver benefits to their customers and shareholders. Following the completion of integration, the scope of business is getting bigger that York International business value will move from $3,000 Million up to $27,000 Million. This creates more and more marketing potential for air-conditioning equipment and services worldwide. York Thailand, generated sales of 5,000 Million Baht last year, expects for 30% growth in 2006 with launching of Atlas and Everest, both new economical catteries to compete the summer market. York International hopes to be the leader in air-conditioning market both in Thailand and worldwide.
Sittisak Phanitphojama, the Marketing & Business Development Manager of York Air-Conditioning & Refrigeration (Thailand) Co. Ltd. — a producer and supplier of York the best quality air-conditioner from USA., announced that ”Following the completion of integration with Johnson Controls (NYSE:JCI), a global leader in innovative automotive interior systems in Europe and America, York International figures out that there will be a great potentials for production bases and exporting capabilities to create more alternative distribution channels. The combined business will serve customers who need both quality equipment and expertise all completely in automation a building’s ventilating, heating, air-conditioning, lighting and Fire Safety System. Moreover, the complementary capabilities of two businesses create more and more business opportunities and strengthen all esteemed operation locations worldwide in dealing with air-conditioning equipment and services. Thus York International believes that the combination of two businesses will benefit our industry very truly.”
He continued that “Following the integration of our organizations, York International have become increasingly confident in our ability to be the market leader in air-conditioning industry. We had a great success last year with sales of over 5,000 Million Baht, the Chiller growth at 30% presenting 30% market share of all products sold, while economical air-conditioner channel was also much increased. In the consumer segment York Growth at 30% and took a good proposition in the whole market share, with sales of approx. 300,000 units. We further plan to be the number one in the market within 2 years time. The reason behind our rapidly growth is that we have continually contributed our product development and further investment. We have also seriously expanded our business to potential area all over the country. That allowed us to analyst the customers’ increasing expectations and came up with better solutions and services dedicated to exceed customer satisfaction. The market survey also supported our strong intention to move forward into the air-conditioning consumer market totally incorporated with our planning which have already set up for over 5 years. Upon our satisfied result, we have become confident that we are moving ahead to the right direction and have been producing the right products serving customers needs. Furthermore, last two years York was the first innovator who introduced Nano-light, a latest technology for Air Purification System, in an economical unit. We also brought Nano-TiO2 Air Purifiers into Thai Market the end of last year which produced very positive feedback as well. All of these affected the sales growth at 30% in 2005. Certainly, we are still moving forward bravely and strongly into the consumer market for the rest of this year”
Sittisak added that “For the marketing strategy in 2006, York Thailand has set up the marketing budget for 40 Million Baht and has developed a new image for new product meeting customer needs. We so far have launched two new models; Atlas and Everest for the good choice of customers. The Atlas will change outlook suitably to a new generation family who consider for a modern living, energy saving and a fair price. The Atlas 8,355.99 BTU costs only 12,900 Baht, while Atlas 12,638.05 BTU will cost 14,900 Baht (VAT included). We have realized that the targeted group is a new generation who looks for more comfort and convenience with many modern things around. We strongly believe that with its fantastic figure and suitable economical price, Atlas will be a major product to gain the market chare in the consumer segment for this year. Regarding with advertising concept of Atlas this year, York has welcomed this summer with colorfulness and suitable pricing. We have created 3 series of theme, saying “A beautiful Air (girl) much better than handsomeness (guy)” followed with “I’m really proud of it” and ended up with “Only that price!” We have spent a lot of money for advertisement through newspaper and we have also joined with the Virgin Radio Wave 103.5 and Wave 105.5 to introduce our York branding.
For the Everest model, we have placed our product position as a Hi-end of which represents the different image of a new innovation with its beautiful figure like no others. Along with high quality material made and high quality excellent innovation, Everest hopes to stand in the front line making a new experience in the air-conditioning market in Thailand. We have arranged for its advertisement mainly thru those Newspapers for businessmen. In addition we have joined with AIS using 123-call Card for advertising during this summer.”
Sittisak continued that “Furthermore, we have arranged for some kind of program that returns our profits to clients for the first time. This will create good opportunity for customers to receive good presents along with our quality air-conditioners. The clients can mail the guarantee card, distributed with purchased Atlas unit, back to York Thailand and then the company will make an exciting Lucky Draw scheduled on July 15, 2006. Then the list of winners will be published in the Kom Chad Luok Newspaper on the following date. The first prize for 2 winners, each receives a car TOYOTA “Yaris” — E Auto — costing 634,000 Baht.- The second prize for 20 winners, each receives a package tour “Aungluang” costing 15,000 Baht that calculates totally 300,000 Baht. The third prize for also 20 winners, one gets a York Air Purifier YH30 costing 14,900 Baht each that make totally 298,000 Baht. Lastly the forth prize for 40 winners, each will receive a golden necklace costing 5,250 Baht totally amount of 210,000 Baht. That will be all together prizes value of approx. 2 Million Baht for our valued customers who have become strongly confident with our products and services so far. In the year 2006, York is very confident that Air-conditioning industry will play a great role in the continually development of Thai Economy and right now we are in the best position to develop quality products continually to enhance our leadership in the air-conditioning market in Thailand.” He concluded.
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