Bangkok--17 Mar--Total Quality
Giving you more opportunities to experience the world’s greatest race, AXN is holding video shoots for applicants too!
The Amazing Race Asia has attracted an amazing response across Asia and in return AXN (Ch.19, UBC), the heart of action and adventure television, is making sure all hopeful adventurers can give their application their best shot, by extending the application deadline and holding open video shoots to help people make their application videos.
That is good news for people still looking for their perfect race partner or trying to cram as much personality and punch into their video presentations.
The Amazing Race Asia has extended the deadline for applications date from 15 March 2006 to 31 March 2006. This is in response to an overwhelming request from the public for more time to prepare their application.
The other good news is that AXN will hold open video shoots in various countries to help applicants make their application videos, which could help launch them into the world’s greatest race.
Interested applicants can refer to the AXN website ( www.axn-asia.com ) to find out the locations for the video recording services. The shoot will be conducted on 25th March 2006 and interested applicants can register their interest by 22nd March 2006 online. Remember, The Amazing Race Asia is looking for teams with the chemistry, attitude, personality, and very importantly, the X-factor needed to conquer this grueling race!
Ricky Ow, General Manager of SPE Networks - Asia, explains, “AXN is committed to giving its adventure-seeking audiences in Asia their best chance to experience the adventure of a lifetime, so we decided to help them out by holding open video shoots and giving them some more time to apply. The open video shoots will add a lot of fun to the process.”
Ricky is also very excited about the response to date. “So far, nearly 10,000 application forms have been downloaded from our website and we cannot wait to select some outstanding teams that will demonstrate the passion of Asians in a show that will surely excite and surprise viewers. The diversity of language and cultural practices in Asia will add a colourful mix of sensational drama and action, as we have seen in some excellent audition videos so far.”
AXN has received many enquiries from potential contestants, one of the common ones being the need for both team members to have international driving licenses. The Amazing Race Asia is a challenging adventure and contestants will need to drive through all kinds of conditions and over great distances. While the producers will accept entries where only one member can drive, applicants are still strongly encouraged to form teams with two drivers in order to be competitive. To obtain an international license, applicants should refer to their local licensing authority. They can also find more information about international driving licenses at http://www.idlicense.com .
How to register?
- Entry forms can be downloaded from www.axn-asia.com . Each completed application form to be submitted together with a video tape of the team to the address stated on the website.
- All information on the race can be found on www.axn-asia.com as well as the individual country websites www.axn-india.com , www.axn-korea.com and www.axn-taiwan.com .
- All enquiries can be addressed to [email protected]
Remember, all applications must be submitted between 15 February — 31 March 2006 (midnight Singapore time)! Sign up now for the most thrilling adventure of your lifetime!
About AXN
Delivering top rated series, blockbuster features, adventure-reality and first-run lifestyle sports programming, AXN is a leading international television destination among young adults 18-34. AXN is seen in 50 countries across Asia, Latin America, Europe and the Middle East, and is part of Sony Pictures Television International’s diverse portfolio of over 40 global networks. Sony Pictures Television International is a Sony Pictures Entertainment company.
AXN Asia is available to more than 36 million households 24-hours daily throughout Asia in Taiwan, India, Hong Kong, Singapore, Thailand, Philippines, Japan, Sri Lanka, Pakistan, Bangladesh, Malaysia, Indonesia, Brunei, Cambodia, South Korea, Macau, Papua New Guinea, Nepal, Maldives, Mongolia and in hotels and VIP compounds in China. AXN can also be seen in 40 million cable television households on time-block basis in China. More information about AXN Asia can be found online at www.axn-asia.com .
For more information as well as pictures, please do not hesitate to contact:
Tom Van Blarcom / Ruthaiwan Tanwongwan
Total Quality PR (Thailand) Co., Ltd.
Tel: 0-2260-5820 Ext. 114 Fax: 0-2260-5847-8
Email: [email protected]
THE AMAZING RACE ASIA
FACT SHEET
ABOUT THE SHOW
Teams:
- Each team to comprise 2 people with a pre-existing relationship
- Both participants to be 21 years and above (as of 31 March 2006), with a valid international driving license and international passport and/or travel documents.
- All participants must be able to speak English.
- A total of 10-12 teams will be selected for the race
- Contestants must be citizens of Asia, or non-Asians working and/or living in Asia (Asia is defined as all countries in Asia except Japan, Middle East, Australia and New Zealand).
Prize Money:
- US$100,000.
Registrations Details:
- Closing date: 31 March 2006, 12 midnight Singapore time
- Download entry forms from www.axn-asia.com
- Applicants to send in completed entry form, together with a video tape of the team, to the address given on the website.
- All information on The Amazing Race Asia will be available from the website www.axn-asia.com from 15 February 2006.
- E-mail address for all enquiries: [email protected]
Race Route:
- As with the US version, participants will be perpetually guessing their next destination as venturing into the unknown has always been the entertaining hallmark of past programs. This sense of unknown also adds to the thrill for participants and puts everyone on a level playing field.
*More details on entry requirements can be found on www.axn-asia.com .
THE AMAZING RACE ASIA — ANNOUNCEMENT
The announcement for The Amazing Race Asia was made on 17 October 2005 after Sony Pictures Television International’s (SPTI) AXN Asia signed a format deal with Buena Vista International Television-Asia Pacific (BVITV-AP). With this, AXN Asia acquired the rights to localize BVITV-AP’s three-time Emmy Award? winning reality-competition series The Amazing Race.
AXN & THE AMAZING RACE ASIA
AXN — the destination channel for adventure-reality programming
AXN has been a leading international channel in Asia, enjoying great success with its unique blend of action and adventure programming. Pioneering the reality genre in Asia, AXN has brought to Asian viewers some of the world’s most highly rated reality programs like Survivor, Fear Factor, The Contender and of course, The Amazing Race.
With a total household reach of over 77 million across Asia (including 40 million on time-block basis in China), The Amazing Race has become a signature series on AXN that is watched by millions of viewers during every episode.
Success of the franchise on AXN
AXN has been airing all seasons of The Amazing Race in Asia since the very first season. Consistent high ratings across Asia underscores the tremendous success that the channel has been experiencing with the franchise.
Not only have AXN viewers been glued to the show, they have become such huge fans that they have sent in many written requests to AXN, highlighting their desire to be given the chance to participate in the show! Even partners and advertisers have expressed expectations for AXN to produce an Asian version, and to fulfill the aspirations of millions of die-hard Asian fans.
AXN Original — the new key programming pillar
In line with AXN’s key objective of inspiring the “WOW”, several initiatives are in the pipeline to boost a new key pillar, AXN Original, in its programming strategy. AXN original, as its name suggests, refers to original productions by AXN, including ideas conceptualized from scratch. Original productions such as “AXN Challenge” and “AXN Xtreme” involves on-ground events created specially for TV, as well as shows which AXN has acquired format rights to adapt into Asian productions, such as “Mondo Magic Singapore”, “Who Dares Win India Special” and “The Amazing Race Asia”.
The Amazing Race Asia is set to be the B!GGEST AXN Original initiative to date — a project that will span the width of AXN’s footprint which is the whole of Asia, not only in terms of production efforts, but also in terms of level of participation by Asia and the overall sales and marketing, advertising and promotion campaign. The Amazing Race Asia will be the signature project driving the buzz for AXN Original, and will definitely be key in propelling the AXN brand to the next level.
Primed as a “made in Asia for Asia” production coupled with the magnitude undertaken by any broadcaster in Asia, this initiative clearly highlights the mark of AXN’s innovation and leadership in the industry.
AXN is injecting a lot of resources behind this project to ensure that it will be a huge success and highly entertaining for its viewers. The production will be handled by some of the best talents in Asia combined with a core team that has worked with previous Amazing Race productions (US version), to ensure a high quality production.
Click for photo release at www.thaipr.net