Bangkok--22 Mar--Hill & Knowlton
Over-the-counter concept features convenient EXPRESS4YOU offering
DHL, the world’s leading express and logistics company, today announced the launch of an innovative retail strategy with DHL SERVICEPOINT — a convenient, accessible and user-friendly retail outlet concept targeted at individuals and small- and medium-sized enterprises (SMEs).
The first DHL SERVICEPOINT outlet in Thailand was inaugurated in Bangkok today at the prime location of Silom Road. It is the fifth in Asia Pacific, following the recent setting up of similar outlets in Mumbai, India; Seoul, Korea; Kuala Lumpur, Malaysia and Manila, Philippines. Sporting a trendy new look and feel, DHL SERVICEPOINT is modelled after the concept of a walk-in retail outlet where customers can drop off their shipments.
Market evaluation studies conducted earlier by DHL revealed that customers often seek wide choices in services, especially the flexibility to ship items whenever and wherever they are. These customers, comprising SMEs and individual shippers; mid-high end local customer, expatriate and tourist, prefer simplicity and speed when shipping documents and parcels. The DHL SERVICEPOINT is designed with the key attributes of accessibility, convenience and user-friendliness.
Herbert Vongpusanachai, Managing Director, DHL Express Thailand, said, “The new DHL SERVICEPOINT will complement our service offerings to our growing customer base, particularly the SMEs in Thailand. Today, the local SMEs are operating in a very competitive environment. With the full implementation of the ASEAN Free Trade Area and the rising tide of globalization, SMEs needs to strengthen their competitive edge and be equipped to face the challenges and grab the opportunities of the new economy.”
“The DHL SERVICEPOINT is a direct response to this consumer behaviour. Interestingly, we found that a majority of our SME and retail customers prefer to walk in to a store and drop off their shipments, rather than use the free home pick-up option. The introduction of DHL SERVICEPOINT underscores our focus on providing customers with a new level of convenience for shipment collection and delivery,” Herbert added
Located in easily accessible and centralised locations to offer maximum convenience to walk-in customers, the DHL SERVICEPOINT outlets promise these customers a complete retail experience with a new product called EXPRESS4YOU. The opening hours are Monday to Saturday from 10.00 hrs. — 19.00 hrs.
EXPRESS4YOU offers a wide range of packaging solutions for shipments weighing from 500g to 25kg, to suit customers’ needs. Packaging is free and included in the flat-fee pricing. Customers are presented with a menu of simplified zone prices that offer greater value for money. With EXPRESS4YOU, customers can enjoy DHL’s track-and-trace technology which allows customers to keep an eye on their shipments and notification of delivery via SMS or email.Interested persons, should visit the first DHL SERVICEPOINT on Silom road for information.
For more information please contact:
Ms. Dutduan or Ms. Visa
Hill & Knowlton Thailand
Tel: 0-2627-3501 ext 114 or 107
Fax: 0-2627-3510 Email: [email protected] [email protected]
Ms. Kanokthip or Ms. Piyalak
DHL Express International (Thailand) Ltd.
Tel: 0-2345-5608 or 5602 Fax: 0-2285-5732
Email: [email protected]@dhl.com
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