Bangkok--22 Mar--Ogilvy Public Relations Worldwide
- Ford’s tough trucks, sporty cars and dynamic SUVs make a commanding display at the Bangkok International Motor Show.
- All New Ford Ranger with its new generation DURATORQ TDCi commonrail technology makes its world premiere today. Available in 2.5 Lt and 3.0 Lt models, All New Ford Ranger is competitively priced:
- Standard model: Price starting from Bt 482,000
- Open Cab: Price starting from Bt 519,000
- Double Cab: Price starting from Bt 582,000
- Ford Territory, the crossover vehicle with the versatility of a car and SUV makes its launch at the motor show. This luxury vehicle is available at Bt 2,950,000.
- Thai audiences encounter the world’s best selling trucks — F-150 and F-250 from the F- series family for the first time that reinforce Ford’s innovation and tough truck leadership.
- Ford Focus ST, the high performance sporty hatchback .
- All New Ford Ranger and Ford Territory are available for bookings at the motor show.
- Free 1-year 1st class insurance across all models for customers placing bookings at the Bangkok International Motor show.
Ford Thailand creates a buzz at the Bangkok International Motor Show 2006 through a commanding showcase of seven innovative and powerful vehicles highlighted by the world premiere of the All New Ford Ranger.
Other commanding vehicles showcased at the event include the F-250 and F-150 - two best selling tough trucks from Ford's legendary F-series family of trucks. The Ford Focus ST - the high performance hatchback that has become a rally racing sensation in Europe is also making a stunning appearance, along with its peer in Thailand, the Ford Focus. The Ford Territory - the crossover vehicle that deftly blends the best aspects of cars and SUVs - is making its launch at the motor show. The dynamic presence of Ford Escape and Ford Everest SUVs completes this exciting line-up of innovative Ford products at the Ford stand. Ford is offering free 1-year 1st class insurance across all its models for bookings at the Motor Show.
Mr. Tom Brewer, President, Ford Thailand, said, “Ford prides itself as the innovation leader. We have created new standards in innovation and customer satisfaction through our world-class vehicles. Last year, we promised Thailand and our consumers that Ford would continuously ride this wave of innovation and introduce new products every quarter for the next two years. We lived up to our promise by launching the 4-door Focus in September followed by the 5 door launch in December. Today, we have the All New Ford Ranger on its world premiere, and the launch of Ford Territory, for you. These products proudly stand for our commitment to innovation brought to our Thai customers via a range of appealing yet affordable vehicles to suit their lifestyle needs."
Tough Trucks
All New Ford Ranger
Taking center stage at the Ford’s stand is the All New Ford Ranger. This American tough truck draws its lineage from the immensely successful F-150 and F-250, the revolutionary tough trucks from the Ford’s legendary F-series. All New Ford Ranger carries a distinctive bold and tough exterior that runs from its unique 2-bar grille through the body and down into the rear. Inside, its luxury sedan-like interior, inspired by the F-150’s refined passenger cabin, sets a new industry standard with high quality materials, comfort and convenience.
Under its hood, the innovative DURATORQ TDCi commonrail engine delivers the best of both worlds: best-in-class torque and high fuel efficiency. The 3.0L model produces class-leading 380 nm at 1,800 rpm and 156 PS power output while the 2.5L model produces impressive 143 PS and 330Nm of torque at a low 1,800 rpm, yet provides 22% better fuel economy than the Ranger's previous 2.5L WLT turbo engine.
All New Ranger is now available for bookings and offers the best value proposition to customers with its attractive prices:
- Standard model: price starting from Bt 482,000
- Open Cab: price starting from Bt 519,000
- Double Cab: price starting from Bt 583,000
Ford F-150 and F-250
Sharing the limelight with the All New Ford Ranger are the Ford F-150 and Ford F-250, two of the world’s best selling tough trucks in the F-Series family. The F-Series has constantly expanded on the definition of a tough truck and has created a league of its own, by becoming the best-selling truck in the world for 29 consecutive years. Since its debut in 1948, F-series has sold more than 28 million units world-wide. Last year, the F-series sold more than 912,000 units in one year.
F-series is the culmination of 58 years of “Built Ford Tough” reliability, power and presence. It has always set new standards in the industry for strength, safety, spaciousness, refinement, driving dynamics, functionality and comfort.
Versatile Crossover
Ford Territory
Combining the driving pleasure of a sedan, versatility of an all wheel drive and flexibility of a people mover, Ford Territory is a crossover vehicle that truly “crosses over” the traditional definitions of cars and SUVs.
Engineered and built in Australia, Ford Territory has an outstanding athletic and elegant styling. It is powered by 4-liter DOHC DIVCT 6 cylinder engine that offers effortless get up and go, while maintaining continuous delivery of torque to all wheels for confident driving under all road conditions, greater traction and accurate handling. Its sedan like maneuverability emanates from the comfortable suspension and accurate braking through the Grade Control Logic and anti-lock braking system (ABS). Dynamic stability control ensures precise cornering and minimizes understeering and oversteering under all circumstances.
Full range of class-leading safety features and reverse camera enhance driving confidence and offer full protection to occupants. The roomy passenger cabin, innovative theatre style seating for seven passengers and rear flip glass for easy cargo access further add to the versatility of the vehicle.
Being the best selling SUV in Australia since 2004, Ford Territory is all set to create its own mark in Thailand. Priced at Bt 2,950,000 this luxury vehicle is available for bookings at the motor show.
Sporty Cars
Ford Focus ST
Another global vehicle showcased at Ford’s stand is the Ford Focus ST performance car. It restates Ford’s innovation and performance car leadership. The Focus ST - developed by the same team of performance-engineers that had delivered famous Ford Focus RS World Rally Car 06 -- is an agile hatchback equipped with a strong turbocharged Duratec ST, 2.5 litre, 5-cylinder engine delivering 225 PS. With its slick-operating six speed manual gearbox, it is capable of a top speed in excess of 240 kph and needs only 6.8 seconds to accelerate from 0-100 kph. Its sensational torque and quality in terms of ride, suspension dynamics and drivability have won the approval of some of the world’s leading automotive experts.
Distinctive styling cues, low profile 225/40 tyres mounted on 8x18-inch aluminium wheels, and Recaro seats are among the features that make Ford Focus ST a super car that has created a strong mark in the world of performance car lovers.
Ford Focus
Joining the Ford Focus ST is its peer, the All New Ford Focus, which sets new industry standards in Thai passenger car segment and is particularly suited to Asian consumers' tastes for a refined and European-styled sedan. Ford Focus has met with tremendous consumer response since its launch in the last quarter of 2005 and is today ranked as the third best selling car in the Thai passenger segment.
It has class-leading features found only in much higher priced luxury cars. It is the first in its segment to offer rear seat air conditioning vents for rear passengers’ comfort, MP3 player capability and presents the best value proposition in the market for a high quality, world class passenger car.
Versatile SUVs
Ford Escape and Ford Everest
Ford Escape is the best selling small SUV in Thailand that offers an everyday “escape” to customers through the commanding ride, comfort and dynamism of a SUV. It runs on a powerful Duratec engine and a 4WD Control Trac II system that offer high driving confidence and stability on all road conditions. Class leading safety features, roomy luxurious passenger cabin and full range of entertainment equipment make it an SUV that stands out of the crowd.
Ford Everest is a spacious and luxurious 7-seat SUV that offers the best value proposition for customers in Thailand. This fun-filled seven seater is equipped with class-leading dual control air-conditioning for a pleasant drive to all occupants and third-row synchro-seats for convenience and increased functionality.
“The entire range of Ford Thailand’s innovative product offerings underlines Ford’s commitment to create maximum customer satisfaction and meet the varied needs and preferences of Thai customers. With the launch of the All New Ranger, we have created a new hero that will prove its mettle in Thailand and subsequently in the entire region. All New Ranger is a true American Tough Truck that combines the power of a new generation commonrail engine, sedan-like interiors and exceptional functional capabilities, all rolled into one attractive package. Now with the launch of the Ranger and the vehicle being available for bookings, Thai customers can test drive and experience this innovative product for themselves,” said Mr. Fink, Executive Vice President, Ford Thailand.
www.ford.co.th
For more information please contact:
Bhuvadol Bhumithavorn
Communications Executive
Ogilvy Public Relations Worldwide
Fax: 662+2056686-7
Direct: 662+2056608
Cell Phone:661+6117476
E-mail: [email protected]
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