Bangkok--30 Mar--Branded The Agency
OK Cash Launch New Card designs targeting Football lover “OK Cash FIFA World Cup Card” and team up with Major Cineplex-EGV providing 20,000 Free Movie tickets
Payment Solution Co., Ltd., e-payment service provider of the latest financial innovation - “OK Cash Card”, launches the new card designs “OK Cash FIFA World Cup Card” for Thai soccer lovers with special offer for the 1st prize lucky draw with a package tour to Germany for the quarter-final match at Dortmund, Germany. Also, it aims to encourage money-transfer function and introduce “PayPass” technology into the market.
Mr. Thanin Angsuwarangsi, General Manager & Business Leader, Payment Solution Co., Ltd. (OK Cash Card) says: “As the leading innovative electronic payment service firm-OK Cash Card , the company has developed a pre-paid card to allow customers to refill without opening an account at any commercial banks and to experience the new style of using money, instead of carrying bank-notes and coins. With the special occasion, FIFA World Cup to be held every 4 years, we thus take this opportunity for new customer recruitment and have leveraged this event especially for Thai soccer lovers. In this occasion, we develop 5 World Cup card designs representing their beloved team such as Brazil, Italy, German, England and the Golden Trophy, the prestige of WC football. This emphasizes that we are as the groundbreaking and leadership in payment card industry for both pre-paid card and credit card.”
“This campaign offers the special usage offering from today until July 31, 2006. The card-user will get the chance to win the prizes from OK Cash FIFA World Cup card when spending through OK Cash FIFA World Cup card for every THB100 or topping up to 1-2-Call via OK Cash FIFA World Cup card for every THB 100 or transferring money from OK Cash FIFA World Cup card to any OK Cash card. There will be two 1st prizes which are a package tour to watch the quarter-final match at Dortmund, Germany as well as other prizes including Portable DVD and Adidas WC football. For this program, the company expects the circulation of this collection over 100,000 cards of the total, 1 million cards in this year.
Furthermore, Payment Solution has collaborated with Major Cineplex Group Plc to introduce OK Cash Paypass Card with Golden Trophy design, one of the FIFA collection card designs that combines the innovative technology - “contactless” payment feature - allowing customers with a fast and convenient alternative to complete transactions by tapping their card against an electronic reader instead of swiping it and signing a receipt.
Mr. Anavach Ongvasith, Chief Cinema Business of Major Cineplex Group Plc, states “Regarding the collaboration with Payment Solution, an e-payment service provider, we want to reach our objective in providing the convenience to Ok Cash PayPass cardholders when buying a movie ticket at VIP concession lane. Moreover, the special promotion for the first 20,000 OK cardholders who use the FIFA card to buy movie ticket will get another ticket free. We expect to raise the revenue in THB 5 million. Also, this promotion will be available at Major Cineplex and EGV over 32 branches nationwide.
The FIFA collection provides at Ok Cash distribution, 43 branches of B2S as well as EGV and Major Cineplex. For further information, please contact 02 685 1313 or www.okcashcard.com
For further information, please contact
Aj Wisuthithawornwong Uracha Jaktaranon
Head of Coporate Communications Pannita Chunrattanakul
Payment Solution.co.,ltd Branded The Agency
Tel: 02 793 3233 Tel : 02 650 9090
Fax: 02 793 3899 Fax : 02 650 9260