Bangkok--30 Mar--All Smiles Communication IDS Marketing (Thailand) Co.,Ltd., an importer and distributor the best global quality condoms under the branding, “Okamoto” of which is recognized to be the most popular and well known in Japan. With the best quality controlled production in every steps, starting from selection of the raw material “the best quality natural latex”, up-to-date production processing, machinery, analyze processes and customer need surveying, it’s manufactured to meet the right expectation of consumers. Following the best standardize production process and customers oriented throughout 70 years, “Okamoto” expects to open new market in Thailand, optimizing to take the share market at 20% in the first year and believe to be one of the market leader in the next 3 years. Tanat Ngoutheppeattaram, General Manger, IDS Marketing (Thailand) Co., Ltd. an importer and distributor the best global quality condoms and international safety standard under the branding, “Okamoto” said that “ From the poll among the Thai citizen in 2 years ago found that Thais play increasingly best attention to their health, sexual safety and proper birth control, one of the best way to prevent diseases from sex affair and birth control is using a condom due to its easier handling. Needed to say that selecting condom depends on one’s pleasure, yet the safety of law material produced is considered. Thus, “Okamoto” is an alternative for Thai social. From the confidence of Japanese consumers over 70 years grows the trust and security among Siamese society. With the best international production process in every steps, starting from selecting of the best law material, manufacturing, testing, packaging and distribution, all competed procedure before reaching customers, “Okamoto” ensures 100% safety. Tanat added that “In every steps of production processing, there are more than 50 strictly quality control checks to enhance confidence before distribution. The important quality control steps are : - 100% Electronic pin hole Test - Air Bursting Test - Tension Test - Water Leakage Test - Physical Appearance Test Moreover there are some more tests to gain trust and reliability from consumers over 70 years. Following the care taking in every steps of production, “Okamoto” receive a lot of standards from international organization like : - Thai drug and Food Control Standard - Thai Industrial Standard - ISO 4074:1996 and ISO 4074:2002 - 510 K approval from USFDA - CE 0044, EN ISO 13485 : 2003, NF Mark - Controlled goods standards of China Tanat continue that “ With our long experience for over 20 years we have primarily planed to distribute ‘Okamoto” through multi-channels i.e. drug stores, retailing, wholesales, super market , convenient stores and mini mart all over the country. Furthermore, there is a budget, calculated to 30% of total sell, to do PR activities like road shows to enhance sales volume and brand’s presence in the market. This aims to take 20 % share market of condom business in Thailand. We expect to be one of the leaders taking 40%share market within the next 3 years. Luckily during the last 3 months, we have already achieved over the target plan. As the best sales in Japan, “Okamoto” have distributed 5 categories, - OKA Model, regular with smoothly touch - Light Model, Pink smoothly touch - Strawberry Fruit Flavored Model, 2 in 1 and neck shaped to be suitable to put on. - Dot the cool Model, 2 in 1 with blue color, designed with over 1,350 dots around and gives the so cool feeling - Dot the warm Model, 2 in 1 with pink color, designed with over 1,350 dots around and gives the so warm feeling All of this models are designed to meet increasingly needs of consumers nowadays. Besides launching new products officially, “Okamoto” has intended to join with Private sector and Governmental organization to support activities that educate people and teenagers in Thailand to protect themselves from sexual diseases i.e. AIDS, proper birth control ” He finally concluded For more information please contact All Smiles Communication Co., Ltd. Tel 0-2909-8530 Fax 02909-8530 Jatupon Siridej (Tun) ,Nawatida Boachote (Bow) , Kannika saipan (Som) Mobile Phone 0-1423-8606, 0-9107-9809, 0-1269-7731 Click for photo release at www.thaipr.net