Bangkok--3 Apr--Thana Burin Asia
True Corporation Plc, celebrated the 2nd anniversary of ‘True’ brand and highlighted its leadership position in convergence technology and as a lifestyle enabler with the production of the film ‘True Story, The Short Film’ in addition to renovating its office in line with its corporate vision and mission.
Mr Supachai Chearavanont, President & CEO of True Corporation Plc, said “True believes the essence of life is that of being ‘together’and this belief is also the cornerstone in the building of the ‘True’ brand.”
“Our strong adherence to ‘togetherness,’ is the core of True’s business strategies that has catapulted the ‘True’ brand into one of the strongest brands in Thailand today based on a survey conducted among Bangkokians that showed market awareness of the ‘True’ brand has grown considerably throughout the past two years.”
“Our success is attributed on the inside factor, meaning management executives, as well as all working personnel did put all their experience and effort in adhering and implementing the ‘True’ brands 4C core values. 4C stands for Creative — creating new ideas and thinking outside of the box; Courageous — daring to think and thinking differently; Credible — being trustworthy and comfortable to work and, Caring — being sincere with friends and caring for one another,” Mr Supachai said.
“Over the past two years, True has organized internal activities to lead its staff in understanding and sharing the experience together, developing in them pride in the ‘True’ brand, and motivating them in making customers understand and believe in the core value of the ‘True’ brand. Among the most tangible results in implementing the 4Cs is the ‘True’ brand’s excellent product and service quality, including a prompt and reliable after-sales service, and becoming a lifestyle enabler for the new generation,” Mr Supachai added.
Ms Rungfa Kiatipot, Brand Management & Marketing Communications Director of True Corporation Plc, said “The inside-out branding concept holds that staff should firstly love the brand before they create any activity. The renovation of the office at True Tower is a reflection of the ‘True’ brand’s offerings of a wide variety of True technologies and innovations that True has developed. It blends with the staff’s working lifestyle on every floor, and helps create a new office environment where staff can enjoy working and work comfortably.”
Ms Rungfa added, “To celebrate the success of building the ‘True’ brand and the continuing strengthening of True’s 4C core value, True has produced a short film entitled ‘True Story, the Short Film’ under the theme of ‘Togetherness’. The film has been developed by young-generation movie professionals, who have produced the renowned Thai movies such as Faen Chan and Puan Sanit. Actors and actresses are True staff. The film is about the working lifestyle of True staff in line with True 4C core value. This emphasizes that True staff is part of the organization’s business success. The moral of the film is applicable in real-life situation. Not the least, it shows the uniqueness of the True staff working together in a fun and comfortable environment.”
“We believe that an organization’s employees are the key to building a strong brand in the market. It is therefore necessary for our staff to have a sense of pride and belongingness with the True brand based on our corporate culture of 4Cs in their working environment. They must be able to empathize and understand what is good and valuable in order to deliver these qualities to our customers. All employees of the True Group are an important element in building the True brand and creating confidence among consumers. Moreover, our staff reflect the True Group’s vision of becoming the leader in convergence solutions, whereby assuring our customers that they can always depend on True to provide them with products and services that offer the best value and are best suited to their lifestyles,” concluded Mr. Supachai.
Kasemsri Eufemio (01 611 4696) Pimolpan / Nawanuch
Angkana Teerapornamornrat (01 721 7523) True Corporation
Thana Burin Asia Pacific Ltd Tel: 02 699 2772, 2776
Tel: 02 231 6158-9
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