กรุงเทพฯ--20 เม.ย.--Tan Communications
The Sage Group, plc (London: SGE) announced today the launch of a new global CRM organization to drive the company’s market-leading CRM business in Asia.
The new global CRM strategy, initially introduced last quarter, is a first for Sage, whose business has been built on the strength of regionally-based products that are designed to meet the local needs of SMBs.
Low Gee Sing, Managing Director, Sage Asia stated that the creation of a global CRM organization is an important step in Sage’s long-term growth, allowing it to fully capitalize within the CRM market on its existing advantages in products, local service capabilities, and customer base.
As a result of the launch, Sage Asia now has a dedicated CRM team. The new Sage CRM business will provide small and medium sized businesses (SMBs) across Asia with the most extensive range of CRM Solutions currently available.
“No other vendor today reaches small and medium-sized businesses with the breadth of product selection that Sage offers,” said Low. “CRM is not bound by the taxation and jurisdictional necessities of accounting products, enabling it to cross boundaries easily. We have a unique opportunity to use our leading global position, expertise and resources to bring effective CRM solutions to SMBs in Asia.”
Dave Batt, Senior Vice President and General Manager of Global CRM heads up the new organization that includes product strategy, product research and development, and product marketing resources. Mr. Batt is a long time CRM professional, with significant experience both within industry using CRM solutions and with CRM vendors including Microsoft, Oracle and Siebel.
“Sage is unique in its strict focus on business applications for SMBs,” said Batt. “That makes Sage people true SMB experts. Our expertise and global presence with leading share of business applications in so many markets makes Sage the player to emulate. It’s my goal to drive our existing leadership even further with a comprehensive approach that builds the individual strengths of Sage CRM products into a stronger whole for our customers around the world.”
Sage will also be able to better leverage its global channel of more than 22,000 business partner who are currently focused on accounting software, therefore being able to offer SMBs both front and back office solutions.
The Sage CRM products, each of which was named as a market leader at the CRM Magazine 2005 Market Leaders Awards, will be delivered with a new common branding program that includes:
- Sage CRM Solutions, and the tag line Freedom of Choice, branding for the entire family of Sage CRM products;
- ACT! by Sage offers entry level CRM capabilities to individuals, small businesses and corporate workgroups of multiple users.
- SageCRM.com, the only on-line CRM service that is also available for on-premises deployment
- Sage CRM, configurable, full suite CRM for small and medium-sized businesses, winner of a 2005 CRMGuru Summit Award and a ContactCenterWorld Member ‘s Choice Award for Best Global CRM
- Sage CRM SalesLogix, customizable, full suite CRM for small and medium-sized businesses and small enterprises with advanced customization capabilities
CRM industry analyst Sheryl Kingstone with The Yankee Group comments that Sage’s portfolio puts the company in a unique position. “CRM is rapidly becoming a key ingredient of SMB operations,” said Kingstone. “Developing a coordinated global approach to CRM puts Sage in a better position to capitalize on its global reach and seasoned portfolio to serve SMBs with different options.”
About the Sage Asia
Sage Software Asia, a subsidiary of The Sage Group, plc, provides small and medium-sized business with a broad range of end-to-end business management applications designed to help customers enhance their competitive advantage.
Sage has delivered easy-to-use, scalable and customizable applications through its portfolio of leading solutions, including Sage Accpac, Sage CRM, Sage CRM Saleslogix, ACT! by Sage, Sage Pastel and Simply Accounting by Sage among many others.
Look to Sage for fully functionality, cross-product integration and unmatched freedom of choice.
About the Sage Group
The Sage Group plc is a leading international supplier of accounting and business management software solutions and related products and services for small to medium-sized enterprises. Formed in 1981, Sage was floated on the London Stock Exchange in 1989 and the Group now employs over 9,000 people worldwide and has 4.7 million customers
Media Contacts:
Angie Tan
Sage Asia
Tel:65-9047 3020
Email:[email protected]
Surat Tan
Tan Communications
Tel/Fax: 02 673 6808
Mobile: 05 122 0764
Email:[email protected]