Bangkok--24 Apr--Bangkok Bank
Bangkok Bank is encouraging children to learn the value of money and start saving early through a new joint promotion with Vitamilk Champ.
The new campaign is part of Bangkok Bank’s ongoing commitment to building children’s financial knowledge and skills, which was boosted last year with the launch of Bualuang Kids — Bangkok Bank’s banking website for children.
In this campaign, children will receive a free giraffe-shaped money box from Vitamilk with the purchase of any Vitamilk Champ product valued at 99 baht or more from participating retailers.
When they bring their full money box into any Bangkok Bank branch to open a new account, children will receive a free stationary kit including a Bualuang Kids notebook and stickers.
Bangkok Bank Director of Metropolitan Consumer Banking Mrs. Ruchanee Nopmuang says: “Bangkok Bank recognizes the importance of building an early understanding of banking, saving and money management among children.
“Developing good financial habits at an early stage can help to set children up for a bright and financially strong future. If children have an account opened in their name, by their parents or grandparents, they will be more motivated to save and will gain experience and knowledge by visiting our branches, making a deposit and updating their passbooks,” Mrs. Nopmuang said.
“At Bangkok Bank our commitment - “Puen koo kit, mit koo baan” — is to work alongside our customers as their friend. As a friend, we encourage everyone to invest in their future — no matter what age they are.
“We are pleased to be working alongside Vitamilk Champ, a healthy drinking product for growing children, to encourage good savings habits.”
The Bangkok Bank — Vitamilk campaign is part of Bangkok Bank’s support for children’s education. Last year, Bangkok Bank launched the Bualuang Kids website as part of its campaign to educate children about the basics of money and banking. The website is a learning tool for children, giving them confidence to save their money and spend it wisely.
The Bangkok Bank — Vitamilk campaign will run until August 31, 2006. For further information, contact Bualuang Phone 1333 or Bangkok Bank branches.
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