Bangkok--28 Apr--Siam PR Consultant
Celebrating Nu Skin's 9th anniversary, Nu Skin also reported an 8% increase in sales compared to the same period in 2005. The impressive sales growth is attributed to the opening of the Nu Skin Express center, new innovative products launched in the 1st quarter, attractive sales and marketing promotions, and effective internal and external communications. Anticipating a further 5% increase in sales in the 2nd quarter of 2006, Nu Skin is focused on increasing its millionaire distributor base, while introducing a comprehensive range of marketing activities, “Nu Skin Scan Thailand”, personal care products and a new line of dietary supplements.
Mr. Patrick Yeung, President of Nu Skin Enterprises (Thailand) Limited, disclosed that during January — March 2006 Nu Skin increases sales by 8% compared to the same period in 2005. “In our 10th year of operations we will continue this success by widening our distributor base. Our “WE ARE THE CHAMPIONS” campaign will strengthen Nu Skin’s leadership by increasing millionaire distributors nationwide and we will also launch integrated marketing programs throughout the year for six new personal care products and five new dietary supplements. Our antioxidant check-up road show — Nu Skin Scan Thailand - deploying BioPhotonic Scanner technology, will play a major role in promoting dietary supplements. We expect this campaign to boost our overall sales by at least 5% by the end of 2006” enthused Patrick.
Mrs. Pakapun Leevutinun, General Manager of Nu Skin Enterprises (Thailand) Limited, added that the successful 1st quarter was met the projected target and could be attributed to various factors including the Nu Skin Express Center, a contemporary product distribution center that began pilot operations in March in Pitsanulok Province. “The center allows effective and convenient product ordering and distribution to Nu Skin distributors and end-users in that area, along with introduction of new innovative products that fulfill current market demands. Three new products were launched during the 1st quarter of 2006: Nu Skin 180 new Formula, TRA shake, and Celtrex CoQ10 complete, helping to stimulate Nu Skin’s sales growth,” said Pakapun.
“Nu Skin considered first 3 months of 2006 very successful following the opening of Nu Skin Express and the launches of quality innovative product. Nu Skin also focused on corporate communications, including internal communications with Nu Skin distributors through product and service training, providing only product and business model education but also product trials and role—playing to create product familiarity as well as appropriate sales techniques,” added Pakapun.
“TV broadcasting is one of Nu Skin’s major external communication channels, “Nu Place” — a variety TV program sponsored by Nu Skin that features useful health and beauty tips. The program is featured on UBC Channel 09 from 1.30 p.m. to 2.00 p.m. every Sunday with 3 segments: Nu Corner (a Q&A session with health and beauty specialists); Nu Success (with a special guest sharing experience and useful philosophy in life); and Nu update (introducing Nu Skin‘s innovations). Nu Place has been particularly popular with audiences as shown by the phone-in response,” continued Pakapun.
In the marketing budget earmarked for the 2nd quarter, Nu Skin has allocated 20 million baht for integrated marketing activities including a health check-up roadshow “Nu Skin Scan Thailand” in June under the concept of 'Healthy Thailand', offering products and services related to health and beauty. The company will also strengthen internal and external communications, and offer attractive sales promotions to generate 30% more millionaire distributors,” concluded Pakapun.
Nu Skin Enterprises (Thailand) Ltd. is a unit of Nu Skin Enterprises, USA, and operating a direct sales business in Thailand since 1997. The company is currently a member of the Thai Direct Selling Association, operates 13 service centers nationwide and has 230,000 distributors and members. Distributors include one 100-million baht circle member, three 40-million baht circle members, two 20-million baht circle member, ten 10-million baht circle member, and 160 millionaire members.
For more information please contact:
Parnuma Tongkrabil or Muenfun Nilkuha, Kamolwat Tulyasuwan,
Nu Skin Enterprises (Thailand) Limited Chitdara Nopaket
Tel. 0-2791-8500 Ext. 8551 Siam PR Consultant Co., Ltd.
www.nuskin.co.th Tel. 0-2693-7835-8 Ext. 35-37
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