Bangkok--8 May--PR SOLUTION
True’s WE PCT business, the leading provider of personal telephones for group communication, has announced an unlimited free call campaign for the first time in Thailand with a monthly package of Baht 300 (excluding calls to special service numbers). Customers can apply for this campaign until 30 June 2006 and the free call promotion will last until 31 December 2006. This campaign once again highlights WE PCT’s pioneering spirit in providing customers with security, value and savings. Targeted primarily at students, the concept for this latest promotion originated from the student participants in the “WE PCT We’re friends” campaign, which provides an opportunity for the new young generation to learn about the communications industry.
According to Mr. Saharat Kanongsilp, General Manager of Asia Wireless Communication Co.,Ltd. (AWC), WE PCT has enhanced its key features such as security, value and savings by offering unlimited free calls nationwide, around the clock. This is based on the calling habits of students who make long phone calls and demand the freedom to communicate within their community anywhere and anytime. The launch of this best value package ideally coincides with the opening of the new semester and is designed to help decrease telephone expenses. WE PCT has continuously developed its service to complement all products and services within the True group in order to increase benefits for customers and to improve network quality, especially in community areas, schools and educational institutions.
The heart of this campaign originated from conversations with students attending the “WE PCT We’re Friends” activities during the summer school break period. This comprises a special course for high school students to study the communications industry and business model from a sellers’ perspective. This activity not only helps to expand the WE PCT market through student sales channels but also encourages Thai youths to understand and realize consumer communication behaviors while creating a sense of community within their own target groups. WE PCT customers can easily switch to the new package on their WE PCT phone by pressing *1990 from May 10 onwards.
In addition the 3 baht connection fee used to access WE PCT’s existing free Internet access for the first 30 minutes will be waived.
“With the above value-for-money services and tremendous savings, WE PCT’s latest campaign reinforces True’s vision to be a convergence solutions leader while developing products and services to fulfill and enhance consumers’ lifestyles,” Mr. Saharat concluded.
For more information, please contact
PR TRUE Pimolpan / Sisadhi /Wipada Tel : 0-2699-2772, 0-2699-2778
PR WE PCT Chanyaruk Rakkrai Tel : 0-2699-1378
PR SOLUTION Prapas/ Chittruethai Tel : 0-2656-8059 , 0-1827-7354
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