Bangkok--10 May--HSBC
HSBC in Thailand has made a landmark agreement with two giant department stores, The Mall and The Emporium, as the strategic alliance to offer Year-Round shopping privileges to its cardholders, with an aim to be the best shopping credit card.
HSBC recently formed a partnership with The Mall and The Emporium to offer an exclusive privilege to its card members for the whole year. HSBC cardholders will be given a special discount of up to 10 percent for regular price items as well as an extra 1 percent of cash coupon for every purchase of 500 baht when presenting Prestige Card at every branch of The Mall and The Emporium including participating shops at the shopping malls.
The promotion will be valid from now on until 7 May 2007. To celebrate HSBC exclusive privileges, the bank will launch HSBC Big Days Sale as a special campaign on 10-14 May to give its card members a special discount of 10-30 percent when shopping with the HSBC credit card.
“We aim to drive HSBC Credit Card as the best credit card for shopping by continuingly offering privileges to suit various lifestyles of customers. With deep understanding of our customers preferences, we are pleased to provide this amazing privileges aimed at transforming HSBC credit card into the best shopping credit card,” said Mr. Mariano Reisin, Head of Marketing and Communications, HSBC in Thailand.
“We are delighted to enter into a strategic partnership with the world class shopping malls like The Mall and The Emporium. This fantastic agreement will show HSBC’s commitment to continue investment and pursue our growth in Thailand.”
HSBC has allotted a marketing budget of over 50 million baht to promote the new shopping campaign through integrated communication channels such as TV and print advertisements; point of purchase in department stores; and public relations activities.
Phaibul Kanokvatanawan, Senior Executive Vice President, The Mall Group, said “Through the partnership we aim to provide special privileges to HSBC cardholders who shop at The Mall and The Emporium. We are confident that the campaign will achieve great success and provide great value for our shoppers with contribution from HSBC, the world’s local bank; The Emporium, the leading fashion and lifestyle shopping center in the heart of Sukhumvit area; The Mall department store, well received shopping centers for over 25 years.”
In addition to special discounts when shopping at The Mall and The Emporium, HSBC cardholders will also enjoy many other privileges such as special discounts and premium gifts, privileges in purchasing promotional items or Super Shock products of the month and access to The Mall Club and The Emporium Platinum Club.
“We are confident that with cooperation of renowned shopping complexes like The Mall and The Emporium and our great offers, HSBC will be able to generate higher spending as well as attract new customers,” said Mr. Mariano.
For new HSBC cardholders, they can choose to receive The Mall or The Emporium gift vouchers worth 500 baht or a Philips radio worth 490 baht when spending above 3,000 baht with the HSBC credit card within one month after the card approval.
To apply for an HSBC credit card or get more details, please contact the HSBC Credit Card Centre at 1590.
For more information please contact:
Varanandha Sutthapreeda or Savittree Muadmuang on 0-2614-4606, 0-2614-4609.