Bangkok--11 May--Hill & Knowlton
DHL honoured with Excellence Award for Best Corporate Social Responsibility at the Institute of Public Relations of Singapore’s PRISM Awards 2006
DHL, the world’s leading express and logistics company, has been awarded the Excellence Award for Best Corporate Social Responsibility at the Institute of Public Relations of Singapore’s prestigious PRISM (Public Relations in the Service of Mankind) Awards Ceremony 2006 on 3rd March 2006.
DHL’s success in winning the top award in the Corporate Social Responsibility category was in recognition of the company’s immediate and comprehensive disaster management response provided during the December 2004 Asian Tsunami and it’s ensuing efforts to help with the recovery and rehabilitation process.
“DHL is deeply humbled by this recognition. For us, this award reaffirms our commitment to assist the communities in which we operate,” said Christina Koh-Aurbakken, Vice President - Corporate Affairs, DHL Asia Pacific, who also oversees the region’s Corporate Sustainability program. “It also serves as a tribute to the collective efforts of the staff and management of DHL and our parent company Deutsche Post World Net in responding to one of the worst disasters to hit Asia Pacific in recent years.”
DHL was among the first companies to respond to the tsunami tragedy, mobilizing its resources within 24-hours in disaster-hit areas to provide free delivery of relief materials, flight charters, staff volunteers, cash contributions and relief items. DHL business entities across the Asia Pacific region contributed almost ?500,000 (US$594,000) while our parent company, Deutsche Post World Net (DPWN), donated ?1 million, in addition to the ?2.2 million raised from a joint DPWN and eBay auction of goods donated by members of the public.
As part of a long-term rehabilitation program to help the tsunami victims, DHL donated a total of US$250,000 to Indonesia, India, Sri Lanka, Thailand and the Maldives to fund the construction of school buildings, houses and other critical infrastructures. DHL is also currently working with the United Nations Development Program in funding the livelihood rehabilitation program of becak (motorized rickshaw) drivers in Banda Aceh.
More recently, DHL commissioned the Economist Intelligence Unit to conduct a study on the lessons learnt during the Tsunami, with the end view of assisting governments, aid agencies and companies in improving last-mile logistics management in disaster response. DHL Asia Pacific is also currently finalizing the creation of a Disaster Response Team (DRT) to address bottlenecks at disaster site airports, which is one of the major obstacles in the timely and effective supply of relief aid to affected areas and victims. Leveraging its logistics expertise, DHL, through the DRT, aims to ensure an uninterrupted and effective relief supply chain in affected airports during a natural disaster.
The biennial PRISM Awards, organized by the Institute of Public Relations of Singapore, rewards and recognizes organizations and individuals for excellence in public relations and communications, as well as outstanding contributions and achievements to raise the level of PR professionalism in Singapore.
For more information please contact:
Ms. Dutduan or Ms. Visa
Hill & Knowlton Thailand
Tel: 0-2627-3501 ext 114 or 107
Fax: 0-2627-3510
Email: [email protected] , [email protected]
Ms. Piyalak or Ms. Kanokthip
DHL Express International (Thailand) Ltd.
Tel: 0-2345-5602 or 5608 Fax: 0-2285-5531
Email: [email protected] , [email protected]