Bangkok--18 May--Francom Asia
Witness the transformation that sensitive skin undergoes in just 5 weeks to become visibly healthy and radiant.
Eucerin is the No. 1 dermatological skincare brand in Thailand today with a market share of 70%, and an increase of 4% from last year. This was revealed by the AC Neilson research conducted in 2005, which also showed that it is the brand most recommended by dermatologists because all Eucerin products are proven to be hypoallergenic, medically safe and effective. Therefore, they are suitable for all skin types, even the most delicate and sensitive skin.
In terms of sales growth, there have been constant increases in Eucerin’s sales. This can be seen from the growth of 6 % from 460M Baht in 2004 to 490M Baht in 2005. In addition, overall first quarter sales also rose by 10% from 2005 to 2006, representing 110M and 120M Baht, respectively.
In an attempt to satisfy the needs of all consumers, Eucerin has focused greatly on R&D in order to come up with innovative skincare products that can reduce or even drive away consumers’ anxieties about their skin problems. The latest research conducted by Eucerin among 420 of 20-45-year-old respondents shows that more than 40% of Thai females have weak and sensitive facial skin prone to damage and wrinkles, particularly when exposed to harmful elements such as pollution, strong sunlight, stress, bad nutrition and use of irritating skincare products. Consequently, their facial skin loses its smoothness and radiance since normal facial skincare products are either too harsh for their sensitive skin or do not answer their skin problems correctly. It is interesting to note that sensitive skin appears to be a growing trend among Thai women.
This survey results brought about the introduction of “Eucerin Q10 ACTIVE Collagen Boost”, the first Q10 breakthrough in the market that not only repairs but also strengthens sensitive skin from the inside, leaving the skin smooth, radiant, wrinkle-free and better resistant against future damage. This is due to its distinctive skin’s own Coenzyme Q10-enriched formula which is proven to:
Enhance the effectiveness of skin cell function
Promote the cell regeneration process
Fight against free radicals, a proven cause of skin deterioration and premature fine lines and wrinkles
Promote the reproduction of natural collagen fibers
Moreover, all products from Eucerin Q10 ACTIVE Collagen Boost range are fragrance-free and contain non-synthetic additive color so they are gentle to all skin types, especially delicate and sensitive skin. Moreover, they also come in a new packaging with enhanced curves for a softer, more modern appeal to reflect the mildness that Eucerin treats sensitive skin with.
Eucerin Q10 Active Collagne Boost Range consists of :
Eucerin Q10 Active Collagen Boost Day Cream (50ml 1,050 Baht)
The Day Cream combines natural skin’s own Coenzyme Q10 with concentrated moisturizer for dry, rough skin. Regular use will leave your skin smooth, bright and radiant. Wrinkles are visibly reduced within 5 weeks. Just apply thoroughly on face and neck every morning after facial cleansing.
Eucerin Q10 Active Collagen Boost Night Cream (50 ml. for 1,250 Baht)
Your skin needs special nourishment during the night time, therefore, Eucerin creates a perfect blend of skin’s own Coenzyme Q10 and Pro-Retinol that is able to effectively stimulate the cell renewal process. It also deeply nourishes the skin deep down into the cell level during the night. Apply regularly and all kinds of wrinkles will be visibly reduced within 5 weeks. Your skin will be smooth and radiant by the next morning. Apply thoroughly on face and neck every evening after facial cleansing.
Eucerin Q10 Active Fluid Collagen Boost SPF 15 (50 ml. 975 Baht)
The non-greasy, light textured, oil-fee Fluid formula fulfils the specific needs of normal and combination skin with skin’s own Coenzyme Q10. Regular use will leave your skin smooth, bright and radiant. Wrinkles are visibly reduced within 5 weeks. Your skin is protected against premature aging thanks to SPF 15. Apply thoroughly on face and neck every morning after facial cleansing.
Eucerin Q10 Active Collagen Boost Eye Cream SPF 6 (15 ml. 600 Baht)
The gentle light cream texture has been especially developed for delicate skin around the eyes. The natural skin’s own Coenzyme Q10 will absorb deeply into skin to offer absolute nourishment. Not only fine lines, but also dull, black eyes and eye bags will become less and less visible. Apply by dabbing a small amount of cream very lightly around the eyes. Do not drag the fingers back and forth during application. Suitable for both day and night. Apply before any skin nourishing steps
The Eucerin Q10 ACTIVE Collagen Boost range is now available at all leading beauty retailers, department stores and pharmacies nationwide.
Ms. Sarinna Dejitthirat, Group Product Manager revealed that “Eucerin has allocated 60 million Baht for its marketing budget to create awareness and recognition among Thai consumers about the effectiveness of Eucerin Q10 ACTIVE Collagen Boost. The budget can be divided into ATL (Above the line), including a TVC entitled “Strengthen your sensitive skin with Eucerin Q10 Active Collagen Boost”, Press Ads and POP, to emphasize on Eucerin Q10 ACTIVE Collagen Boost as alternative products for those with sensitive skin.
With regard to BTL (Below the Line), the activities consist of a launching party under the concept “Eucerin Stregnthen Sensitive Skin” in which 100 celebrities will join and witness the effeciency of Eucerin Q10 ACTIVE Collagen Boost. Moreover, there will be the Skin Analyzer Team proposing instant skin checks to Thai females around Bangkok with the latest innovative skin check machine designed for analyzing skin strength by measuring levels of Sebum, Moisture, Elasticity and Skin Exfoliation. This is to raise their awareness on the importance of strong skin as a fundamental element for healthy skin and to hammer Eucerin Q10 ACTIVE Collagen Boost as the true choice for those with delicate and sensitive skin. In addition, the Eucerin Center at leading department stores and office buildings will be open to all customers who wish to seek professional skin care advice,” she added.
*Eucerin is the number one medical skincare brand as revealed by AC Neilsen’s 2005 survey on the nationwide sales of leading medical skincare brands
All Eucerin products have passed strict clinical tests and are proven to be hypoallergenic, medically safe and effective. The 24-Hour Eucerin Service Center is open so customers can seek professional advice over the telephone. It is extremely simple to call for help, pointers or advice at any time of the day or night at 02 962 1202 or visit the website www.eucerinTH.com .
For more information, please contact;
Khun Kamonchanok Wattanataree
Eucerin Information Center
C/o Francom Asia
Tel. 0 2233 4329 —30
Fax. 0 2236 8030
E-mail [email protected]
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