Bangkok--22 May--Spark Communications
Central Food Retail Company Limited, a leading supermarket chain in Thailand, the operator of Central Food Hall, Tops Market, Tops Super, marketplace by Tops and Tops Supermarket, has been selected as the official — and only — retail event in Thailand for the 2006 World Cup series.
Under the marketing campaign, the company is working with its partners; Coca-Cola, Gillette, and Oral-B to promote the idea that everyone watching the matches, requires food, drink and snacks as the perfect companion for full enjoyment of the big games.
“We are pleased and proud to be selected as the official and only store event in Thailand for this extremely high profile and very famous event,” says Mrs Chiranun Poopat, Senior Vice President — Buying & Merchandising and Marketing, Central Food Retail. “The people of Thailand are highly enthusiastic followers of football, and for CFR this is a superb opportunity to place our name right in the heart of the market, nationwide.
“Further, we believe that our business partners will enjoy commensurate success with their own products, and we have organised a range of promotions and fun activities that will take place throughout the duration of the World Cup.”
The company anticipates seeing a growth of 25-30 percent in overall turnover across its range of brand-name retail outlets during the World Cup series, while planning to spend 15 million baht on all marketing and promotion channels to launch the campaign.
The promotion period is planned over two phases. The first phase starts from now until May 30 and the second phase will kick off during May 31 to July 11.
For the first phase, shoppers who buy Coke and/or Gillette and/or Oral-B products, or who buy 2006 FIFA World Cup premium products, from any of the CFR retail outlets using their SPOT Rewards Card have the chance to win prizes worth more than 700,000 baht.
The winning prize is a 2006 FIFA World Cup Package to watch a World Cup quarterfinal. The prize includes air tickets, a tour package and accommodation for two persons to stay for three nights in Germany. There are three winning prizes available, each one being worth 200,000 baht.
The second prize is a Philips Home Theater model. Three of these second prizes are on offer, each prize valued at 21,990 baht.
The third prize is an Adidas World Cup Series TG Glider football, with 50 of these prizes being available, and worth 590 baht each.
Later, the second phase allows fans to win more prizes by picking a team to win the final. Participants can enroll at the counter service inside the supermarket, and if their selected team wins the championship, they will be eligible to win a number of prizes. The company will also produce special luggage tags with the national flags of the eight final teams for shoppers to buy.
First prize will be ten Tops Supermarket Gift Vouchers valued at 5,000 baht each. While the runner-up prizes will be 25 licensed footballs and 25 football T-shirts
“Central Food Retail believes that our sport marketing campaign will create added fun and excitement for World Cup 2006. Beyond that we always promise to provide a wide range of snacks and drinks plus a quality fresh food that are a perfect match for cheering your favourite teams,” Mrs Chiranun added.
The World Cup 2006 is to be held during the period of 9 June — 9 July, with every match in the series scheduled to be broadcast live on television and radio, and with blanket coverage in the print media.
Note to Editor
Central Food Retail Co., Ltd, a leading supermarket chain in Thailand, a company under Central Retail Corporation, Thailand’s largest retailer. Currently operates 90 stores nationwide. Under its supermarket family chain, Central Food Hall at Central Chidlom, marketplace by Tops which will be rebranded to Tops Market and Tops Supermarket which to be rebranded to Tops Super. The company focuses on offering the best quality, premium products with friendly services to create most stylish & unique shopping experience.
For more information, please contact:
Garagade, Kalayapas
Spark Communications
Tel. 0-2653-2717-9, 0-1620-3823 Fax. 0-2653-2720
Email: [email protected] , [email protected]