Bangkok--24 May--Ogilvy Public Relations Worldwide
Canon Marketing (Thailand) reiterated the brand’s leadership in photo printing both multi-function and business single-function line with the underlined “Canon Photo Business Solution” concept. With the top-notch quality and versatile capabilities of product Canon is confident in reaching number one printer seller in Thai market.
The 4 new PIXMA premium-quality line comprise two multi-function photo printers; the PIXMA MP830 and PIXMA MP530; with print, copy, scan, fax and direct print capabilities, and two A3+ business photo printers: the PIXMA iX5000 and PIXMA iX4000. All printers produce photo lab quality prints, targeting at home use, SME and large enterprise markets.
Mr. Warin Tantipongpanich, Director and General Manager, Consumer Imaging and Information Division revealed that “Currently the demand of multi-function devices is growing due to boom of SMEs, especially in the creative industry like advertising agency, event organizer and design services. These businesses need one-single versatile device to handle various office document tasks like printing, copying, document scanning and stored in computer, faxing, together with high quality, ultra-precise, color-accurate printing requirements for producing photo, artwork, design layout and other presentation materials.
As the world’s long-known leader in a broad range of office equipment, including printer, copier, scanner and fax, Canon’s multi-function device guarantees premium quality and offers the best value for money.
Due to higher efficiency of product, Canon anticipated that by end of 2006 the multi-function printer market in Thailand will grow for 20 — 30%, topping over the total units of 290,000 sold in 2005. The company targeted up to 25% market share. To meet all customer needs; from simple home use, photo quality printing and office document requirement, Canon continues to launch new models of multi-function printers later this year.
For single-function printer line, after being number one seller in Thailand for 6 consecutive years, equal to 39% market share from the total market size of 723,000 units, Canon still continues to retain the high market share. The PIXMA series of single-function boast their superiority with a resolution of 9,600 dpi and other advanced features like auto-duplex, CD label printing, direct printing from digital camera’s memory card or mobile phone. Therefore, marketing activities for printer, both above-the-line and below-the-line, will also gear to capture digital camera customers, from beginner to professional, as complementary target customer groups.
A3 printer is another product line that continues to grow. Canon targeted to reach 37% market share or 5,000 units sold for the segment. The new PIXMA iX4000 and iX5000 are ultra-high quality printer especially for graphic design and CAD at reasonable price. Two more A3 printers will be launched by the second half of the year.
The new 4 PIXMA photo printers are equipped with photo perfection capabilities and technologies, namely:
FINE (Full-Photolithography Inkjet Nozzle Engineering) - Canon’s patented semi-conductor manufacturing technique creates extraordinary print speeds for both photo as well as document printing by producing long print heads with exceptionally high nozzle count and density. FINE also achieve virtually grain-free photo lab quality by delivering millions of microscopic 1pico-liter ink droplets with extremely high accuracy and consistency.
ChromaLife100; a technology of genuine Canon dye-based inks, which deliver impressively broad colour gamut, producing prints that resist fading for 100 years.
PictBridge - the vendor independent standard provides direct cable connection photo printing with contemporary digital cameras and digital video cameras, without the need for a PC.
The major features for the new 4 PIXMA Photo printer are as follows:
PIXMA MP830 — multifunction photo printer with copying, scanning, faxing and direct print for medium to large businesses, with 2.5 inch LCD screen, a resolution of 9,600 dpi, fast printing speed; 4” x 6” borderless photo lab print in approximately 36 seconds, and 30 pages per minute for mono/24 pages per minute colour for A4 printout.
PIXMA MP530 — multifunction photo printer with copying, scanning, faxing and direct print for small to medium businesses, with fast printing speed; 4” x 6” borderless photo lab print in approximately 51 seconds, and 29 pages per minute for mono/19 pages per minute colour for A4 printout.
PIXMA iX5000 and iX4000 — A3+ business photo printer for creative industry - with fast printing speed; A3+ photo lab print in approximately 166 seconds, and for A4 printout: iX5000 offers 25 pages per minute for mono/17 pages per minute for colour, iX4000 offers 18 pages per minute for mono/14 pages per minute for colour.
“We allocated a marketing budget of Baht 50 million for its printer line in 2006. Apart from advertising and PR campaigns in all kinds of media, we have set all-year-plan for seminar and road show in both Bangkok and other provinces to promote “Canon Photo Business Solution” as well as the connectivity of all Canon’s product lines since they can work together seamlessly and truly offer excellent value for money”.
About Canon Inc.
Canon Marketing (Thailand) Co., Ltd, is established in 1994 and the subsidiary of Japan’s Canon Inc, has over 400 employees. Canon Marketing (Thailand) Co., Ltd, continues providing a range of digital imaging equipments and office solutions with a team of direct sales personnel and a network of more than 120 dealers and 130 service centers to provide comprehensive customer service to Canon users throughout Thailand.
At Canon we dedicate to the advancement in technology and innovation and commit 10% of its total revenue each year to R&D. Canon has consistently remained as one of the top 3 companies to earn the most number of patents over the last decade. Since 1993, Canon continues to be ranked as one of the world's largest corporations by the Fortune Global 500 Ranking. Guided by its kyosei philosophy, which focuses on "living and working together for the common good," Canon delivers high-performance and user-friendly products and solutions to improve efficiency both in the office and home environment. More information is available at www.canon.co.th
Media Enquiries
Canon Marketing (Thailand) Co., Ltd.Supamas Thuankumjorn0 2344 9991 ext. 166Email: [email protected]
Ogilvy Public Relations WorldwideIsavara Sakunwadhna Tel: 0 2205 6610Email: [email protected]
Click for photo release at www.thaipr.net