Bangkok--25 May--The Sun Integrated Maketing Communications:
Celebrating the 100th year of shining achievement, the legendary "KIWI" reaffirms marketing leadership in sshoe-shining industry by launching 2 major social-reponssibility campaigns.
This year, KIWI celebrate its 100 th anniversary as the global leader in shoe care. Since 1906, KIWI has helped people around the world clean and polish their shoes quickly, efficiently and easily. The brand, which began in Australia with developement of a fine boot polish, has evolved into the most popular shoe polish among consumers in more than 200 countries worldwide.
"For the past 100 years, KIWI has revolutionized shoe care around the world with products such as Instant wax shine, KIWI Super Express and Shoe Deodorant, said Chooi Khim Tan, General manager, Sara Lee (Thailand) Co.;Ltd. for KIWI." We are excited to continue our rich history of innovation during the next hundred years as weatruve to meet the evolyving needs for men and women everywhere"
As part of it centennial celebration, KIWI conducted a global survey to assess the importance of polished and clean shoes among consumers. Survey results revealed that more than eight in ten adults in the United Kingdom (89%), South Africa (88%) , Indonesia (86%), and the United States (81%) believe that it is very important for shoes to be polished and clean to make a good impression with their appearance.
In Thailand, KIWI has been for more than 60 years and always been number one shoe polish and shoe care brand, owning than 80% market share with high brand awareness up to 99% of the consumers.
"We are thrilled this exciting centenary milestone for our worldwide brand and in Thailand" said Paranee Chervisavaphan, marketing Director, Sara Lee (Thailand) Co.;Ltd. "The celebration will consist of two major social responsibility programs. The first is shoe donation campaign in which we will donate at least 100 pairs of shoes to pupils in 100 schools. We are now collecting names of needy pupils in public schools and charitable organizations in the provinces. To engage consumers in this good cause, we are solicting shoes danation particianting in KIwi's school tour program, with shoe donation boxer Chula, and Bangkok Christian "
The other social responsibility porject to be organized to market th centennial achievement of KIWI is the "Shoe Vender" program. KIWI will provide free permanent shoe repair booth and one - year supply of KIWI products to eligible vendors. Up to 100 booths containing tool kits and KIWI shoe care supplies will br provided to shoe vendors in the Bangkok area at the early phase of the campaign.
"We are proud to celebrate this major milestone with our consumers in Thailand and we look forward to bringing even superior shoe products to consumer for another 100 year, "concluded Sara Lee Thailand maketing director.
For more information, please contact: The Sun Integrated Maketing Communications:
Khun Chommanad, Arpaporn, Natthapa T. 0-2935-7556 # 101,102,104 Fax 0-2530-4257