Bangkok--29 May--Dai-Ichi Kikaku
Siam Kirin Beverage, Mr. Hiroaki Noh, President, a group company of Kirin Beverage Corporation, Mr.Yoshikazu Arai, President, presided over the grand opening “Kirin -Namacha” the first launch of the real Japanese green tea brand in Thailand with 2 flavors; an “Original” flavor with appropriate level of sweetness which is a popular taste among Thai consumer. And the new “Low Sweet” flavor which Thai consumer can enjoy authentic green tea taste with low level of sweetness. It also has lower calorie and suits for the young generation who cares about the amount of ingestion of sweetness. And introduce Namacha’s presenter “Bird — Thongchai McIntyre” in the concept of “The Great of Japan meets the Great of Thailand” at Grand Ballroom the 4th fl., Intercontinental Hotel.
Siam Kirin Beverage Profile
Company Name : Siam Kirin Beverage Co., Ltd.
Address : 29th Fl.,Unit 2901 United Center Building.,323
Silom Rd.,Silom,Bangrak,Bangkok 10500 Thailand
Establishment : May 26, 2005
Capital : 60 Million Baht (1Baht = 3 Yen)
Investment : Kirin Beverage Corporation : 100%
Representative : Hiroaki Noh
Number of Employees: 15 Persons
Osotspa Profile
Company Name : OSOTSPA COMPANY LIMITED
Address : 348 Ramkhamhaeng Road, Bangkok 10240, Thailand
Establishment : Year 1891
Capital : 220 Million Baht
Chairman : Surat Osathanugrah
Managing Director : Somchai Chaisuparakul
Sales Amount : Approximately 15 Billion Baht
Business Details : Manufacturing, marketing and distribution of functional drink such as energy drink, sports drink
Number of Employees : Approximately 3,000 people
Kirin Beverage Profile
Company Name : Kirin Beverage Corporation
Address : Kanda-Izumicho Building, 1 Kanda-Izumicho, Chiyoda-ku, Tokyo, Japan
Establishment : Year 1963
Capital : 8,416,500,000 Yen
Representative Director : Yoshikazu Arai
Sales Amount : 379,300 million yen (As of December, 2005)
Business Details : Manufacturing and sales of soft drink
Number of Employees (Connection):4,152 people (As of December, 2005)
The Outline of “Namacha” product in Thailand
Product Name : “Kirin Namacha”
Selling Date : Official in the market at the end of May, 2006
Volume : 500ml PET bottle
Retails price : 20 Baht (1 Baht = 3 Yen)
Product Specialty : “Original”…. Using the “Namacha Extract” as same as Namacha in Japan so that you can enjoy the taste and flavor of fresh tea leaf. It has appropriate level of sweetness to suit to Thai consumer’s taste.
“Low Sweet”…. Based on the taste of “Original” which the lower sweetness so that you can reach an authentic taste of green tea. It also gives lower calorie which suites for the young generation who cares about the amount of ingestion of sweetness.
Public Relations Dept., Dai-Ichi Kikaku (Thailand) Co., Ltd.
Tel. 0-2949-2782-6
Click for photo release at www.thaipr.net