Bangkok--29 May--Dai-Ichi Kikaku
Siam Kirin Beverage, Hiroaki Noh, President, a group company of Kirin Beverage Corporation, Mr. Yoshikazu Arai, President, fully launched the 1st product of the company named “Kirin Namacha” throughout Thailand at the end of May.
Note
Kirin Beverage Corporation is a leading soft drink company, under a group of the top class of food & beverage business in Japan which mainly in alcohol business. The company is established to pursue the rapid growth trend in beverage market and to become the internationalization to correspond with the borderless economic activity.
Siam Kirin Beverage Co.,Ltd was established since May, 2005 in order to enhance the differentiation and to heighten added value strategy in overseas market of Kirin Beverage. Siam Kirin Beverage Co.,Ltd is the spearhead of Kirin Beverage Corporation in ASEAN region and the launch of “Namacha” is the first move of company to beverage market in Thailand. “Namacha” is developed and marketed by Siam Kirin Beverage in order to penetrate to Thai market. However, the sale distributing operation is operated by Osotspa who has high reputation of sales network throughout the nationwide.
Osotspa Co.,Ltd is a well-known Thai company which has more than 100 years of business history. Osotspa Co.,Ltd is one of leading beverage company in Thailand that performs manufacture, marketing and distribution of energy drink, sport drink etc.
At present, Kirin Beverage and Osotspa have reached an understanding to establish a joint venture company and now on the process of finalizing the details to register the joint venture company under the name of “Osotspa Kirin Beverage Company Limited”.
Bottled water and carbonated drink has been the most popular beverage in Thai market. But after year of 2002, Green tea drink has been introduced to the market and expanded rapidly upon the rise of health conscious trend. “Kirin Namacha” was launched in Japan and become incredibly popular in green tea market since 2000 which we expect the same success and become one of major brand in Thailand market by this year. “Namacha” brand is the first Japanese green tea brand that entries Thai market.. It is the only Japanese brand which marketed in both Japan market and Thailand market. Namacha is developed from original Namacha in Japan in order to preserve and give a rich fresh taste of authentic green tea. In Thailand, we introduce 2 flavors; an “Original” flavor with appropriate level of sweetness which is popular taste among Thai consumer. And the new “Low Sweet” flavor which Thai consumer can enjoy authentic green tea taste with low level of sweetness. Namacha packaging is also newly designed for Thai market.
For the communication campaign of Namacha, we appointed Mr. Thongchai McIntyre (Bird), the superstar of Thailand, as Namacha brand’s presenter. New TVC has also been newly created for Thai market. The TVC was shot in Japan in order to present authentic feeling of Japan. Apart from mainstream advertisement, we will also conduct aggressive marketing activities such as outdoor advertisement and large-scale of sampling activities to give product experience to consumers and bring good reputations to “Namacha” brand..
From now onwards, we will create high brand awareness to both “KIRIN” and “Namacha” brand rapidly through an aggressive introduction of new Kirin products to Thailand market.
(The inquiry about this release)
Mr. Yoshikazu Arai
President, Kirin Beverage Corporation, Japan
Profile
Yoshikazu Arai
Place of Birth : Tokyo
Date of Birth : July 13, 1942 (Age 63)
Resume
March, 1969 : Graduated in Commercial Science Department, Waseda University
April, 1969 : Joined Kirin Brewery Co., Ltd.
February, 1977 : Transferred to Kirin Lemon Service Co., Ltd.
July, 1988 : Human Resource Department, Kirin Brewery Co., Ltd.
April, 1991 : Transferred to Kirin-Seagram, Inc. (Present Company Name: KIRIN Distillery, Inc.)
March, 1993 : Director of Management Planning Department, Kirin-Seagram Inc.
November, 1995 : General Manager of Accounting Department, Kirin Brewery Co., Ltd.
March, 1998 : Director of Accounting Department, Kirin Brewery Co., Ltd.
March, 2000 : Managing Director, Kirin Brewery Co., Ltd.
March, 2003 : Managing Director and Managing Executive Officer, Kirin Brewery Co., Ltd.
March, 2004 : President of Kirin Beverage Co., Ltd.
Hobby : Fine-arts appreciation
Mr. Hiroaki Noh
President, Siam Kirin Beverage Co., Ltd.
Profile
Hiroaki Noh
Place of Birth : Tokyo
Date of Birth : November 21, 1964 (Age 41)
Resume
March, 1990 : Graduated in Department of Literature, Hokkaido University
April, 1990 : Joined Kirin Brewery Co., Ltd.
August, 1993 : Transferred to Budweiser Japan Co., Ltd
October, 1996 : Kirin Beer Co., Ltd. (Shenyang Representative Office, China
October, 1997 : Transferred to Kirin Brewery Hong Kong Co., Ltd.
March, 1999 : Kirin Brewery Co., Ltd. (Shanghai Representative Office)
October, 2000 : Transferred to Kirin Beverage Co., Ltd. (Shanghai Representative Office)?
October, 2005 : President, Siam Kirin Beverage Co., Ltd.
Hobby : Traveling
Dai-Ichi Kikaku (Thailand) Co., Ltd. Public Relations Dept.
Tel. 0-2949-2782-6 Fax. 0-2946-2776-7
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