Bangkok--1 Jun--Ogilvy Public Relations Worldwide
Ford Thailand celebrated the grand opening of its 93rd showroom in Thailand, the Thai V.P. Auto Chaengwattana, operated by Thai V.P. Corporation Co., Ltd.
At the event, Mr. Tom Brewer, President of Ford Thailand, congratulated Mrs. Kaewjai Phaoenchoke McDonald, Managing Director of Thai V.P. Corporation Co., Ltd. and Dr. Pranee Phaoenchoke, founder of the company.
Ford V.P. K. auto Chaengwattana is the 4th showroom operated by Thai V.P. Corporation. It is designed in accordance with Ford’s global showroom norm of Brand@retail concept, offering a friendly and warm ambience to customers. Brand@retail concept ensures that dealerships carry a uniform modern look and provide a superior but consistent customer experience.
Mr. Saroj Kiatfuengfoo, Vice President for Sales and Dealer Development, said, “Ford’s policy is to strengthen the Ford brand through continuous improvement in customer satisfaction. We have been able to achieve this through consistent and collaborative efforts between Ford and its dealer partners. It is this partnership that has enabled Ford to win the prestigious J.D. Power Customer Satisfaction award in 2004.”
“Ford V.P.K. Auto Chaengwattana will be our center for providing service to customers in the North of Bangkok and Nontaburi province. This is a high potential area due to a large number of residential projects and government offices. Having a modern showroom operated by one of our best dealers is crucial in achieving our goal of expanding the market and strengthening the Ford brand.”
Areas within Ford V.P.K. Auto Chaengwattana showroom are clearly demarcated into service, sales and vehicle display. A full range of vehicles are on display for customers to see, feel and test drive the vehicles by themselves.
After-sales service area is designed to optimize customer convenience. Ford’s experienced technicians are available to provide maintenance service that meet Ford’s strictest quality standards. The center has 12 repair bays, an excellent spare parts supply, and a customer waiting room.
Thai V.P. Corporation is an experienced and reputed Ford dealer. It has demonstrated outstanding performance in terms of both sales and customer service, which earned the company the President’s Award for two consecutive years in 2004 and 2005. This award is presented to the dealer with the most outstanding sales and customer service performance.
Ford V.P.K. Auto Chaengwattana is Ford’s 36th showroom in Bangkok and the 93rd in Thailand.
Click for photo release at www.thaipr.net