Bangkok--5 Jun--Krungsri
The bank hopes that this campaign will help bring in more than 130,000 new customers for the services in the initial phases and more than 810,000 transactions over the period until the campaign ends on 31 August 2006.
Ms. Chancharas Boonkhun, senior vice president for Marketing at Bank of Ayudhya, said that after the bank opened its Krungsri Online, the internet banking solution for its customers since 2002 the bank has seen a tremendous success and has seen customers from the age of 24 to 35 use the services. The customers use the services for all kind of services from making payments, ranging from loan payments to topping up their mobile phones.
All this has led to a sharp increase in the number of customers with a growth of 140% seen in the number of transactions in 2005 against 2004, while a 60% growth seen in the number of customers during the same period.
As part of the bank’s efforts to service the existing clients and in order to expand its client base to include new customers, the bank has therefore come up with a new campaign ‘Click More, Get More’ with reward points of ‘KrungsriOnline Rewards’ as customers who use the services of KrungsriOnline, Krungsri M-Banking and Krungsri E-Payments, no matter what the services they use, would be eligible to get reward points which can be redeemed for great gifts from the bank and its partners.
Gifts that can be exchanged are internet usage hours, One-2-Call top ups for mobile phones, movie tickets to watch movies in Major Cineplex and EGV cinemas, discount coupons for MK/Tesco Lotus/Central and products from The Body Shop. Among other things are free visit passes to Siam Ocean World and MP3 players.
For those who are interested in knowing more about the program they can click on www.krungsri.com or call Krungsri Call Center at 1572 to get more details.
Ms. Chancharas said that with the influx of internet as being among the main mediums of communications, it is evident that in Thailand the usage of Internet is expected to rise to 9 million people by the end of this year. This therefore gives KrungsriOnline the added advantage to service this growing customer base and the growth in the number of users in KrungsriOnline has been at the same pace as that of the growth of internet usage in the country.
Services such as One-2-Call! / Happy / True Move-Pre Pay have seen their demand grow by more than 4 times, and these services account for nearly 30% of the overall transactions taking place through the Internet.
Ms. Chancharas said that with the various promotions now in place she expects the amount of transaction to rise to no less than 810,000 transactions and expects no less than 130,000 customers to start using the services by the end of this year.