Bangkok--6 Jun--Aziam Burson-Marsteller
Big C has opened its 47th store in Thailand in Ratchaburi, aiming to broaden the company’s customer base in the country’s central region. The store features a comprehensive range of over 50,000 food and non-food products, including local produce and employs 225 local workers.
According to Mr. Praphan Eamrungroj, Senior Vice President, Properties, Big C Supercenter PCL, Big C opened the Ratchaburi store, its 47th branch in Thailand and 24th branch in central Thailand. The store has been constructed in Big C’s standard hypermarket store concept. It covers an area of 22,707 square meters, within which is a 9,250-square meter retail space. Focused on attracting customers from Ratchaburi and nearby provinces, the store expects to expand its service capability in central Thailand.
“Big C Ratchaburi is a modern shopping center that features a comprehensive range of over 50,000 food and non-food products. Moreover, Big C Ratchaburi offers a variety of stores in its plaza area, including MK Suki, KFC, Mr. Donut, B2S, Telewiz and more. We are confident that Big C Ratchaburi will receive a warm welcome from customers in Ratchaburi and surrounding provinces,” said Praphan.
“Ratchaburi is an appealing area for investment as it is engaged in various growing economic activities: agriculture, industrial operations and tourism. We therefore saw an opportunity to expand our comprehensive retail service to the clientele in the Ratchaburi area,” added Praphan.
In order to strengthen the local economy, Big C Ratchaburi employs 225 local workers and features nearly 40 types of high-quality produce, directly supplied by local farmers on a daily basis. Furthermore, the Big C Foundation also donated sets of Royal Project Encyclopedias and bookshelves to 4 schools in Ratchaburi, with an aim to promote educational opportunities for Thai children.
With the opening of the Ratchaburi store, Big C will have 47 stores nationwide. There are now 23 stores in Greater Bangkok, six in the North, four stores in the East, four stores in the South, six in the Northeast and four stores in the Central region. The Central region stores are located in Nakon Pathom, Lopburi, Petchaburi and latest, Ratchaburi.
To celebrate the opening of Big C Ratchaburi, the store has organized special promotions for local customers, including:
1. Big C’s 13th Anniversary Vouchers — for every 500-baht purchased between today and July 11, 2006, customers will receive a 25-baht voucher. As an exclusive offer, customers will receive an additional 20-baht voucher for each 1,000 baht spent using their Citibank credit card or Big C card holders can get 50 gram Colgate Herbal Salt toothpaste for purchases of over 500 baht.
1. Buy 50-Get 60 Meals — for every 50-baht purchase of a food court e-card, customers will receive an additional 10-baht value, for a total value of 60 baht, to use at Big C’s food court.
2. Shop and Call Free — customers can earn free in calling credit for the Sawasdee package and the One-Two-Call! prepaid mobile network when purchase any of participating products.
Big C Supercenter PCL (BIGC) founded in 1993, is a retail consumer goods operator trading under the name of Big C Supercenter. It offers a wide variety of products at the most competitive prices under the slogan “More Than Just Low Prices” to maximize the highest value for customers at its 47 store nationwide. For further information about Big C Supercenter, visit our Web site at www.bigc.co.th .
For further information, please contact:
Waraporn or Barakorn
Aziam Burson-Marsteller
Tel. 0 2252 9871