Bangkok--8 Jun--124 Communications
When naming one of world’s most famous high-performance athletic footwear brands, new balance will definitely be one of the very first that pops in our minds.
New balance’s Classics Collection reflects creativity, energy and imagination through uncompromised materials, quality craftsmanship and timeless styles, simply the ‘fashion must-haves’ for this season.
Believing that classics do not come in and out of fashion but actually goes on and on forever, the classic signature essentials; 554, 574, 579, BB585 and RC350 add the last touch to your complete wardrobe. Whether it’s just an easy tee with your favorite jeans, business hoochie mama pleated pants and a crew neck sweater or go wild with punkish grooves, this season’s Classics is the perfect balance for all.
Walk in the colours of England is an intra-regional campaign running throughout 7 countries in Asia Pacific including Australia, Japan, China, Korea, Taiwan, Hong Kong, Thailand.
Consumers across the Asia Pacific Region will be given the opportunity to colour in and design an online template of the popular UK Classics 576 shoe. The winners will be flown to England, in an all-expenses trip of a lifetime, where they will see their design put into production at New Balance’s award-winning factory in Flimby, in the picturesque Lake District.
Simply by visiting the competition website at www.nbwalkinengland.com and sharing their vision of how the UK Classics 576 shoe should look, participants could find themselves walking in the streets of England in their very own creations.
Designs can be submitted using two methods: either utilize an interactive flash painter to visualize the design and submit it through an online form, or download a shoe template for offline colouring and subsequently upload it to the same website.
Easy-to-follow instructions are available, so anyone and everyone can take part.
Gagan (Thailand) Co.,Ltd, which is a subsidiary of Singapore listed, RSH Limited is the leading pan-Asian marketer, distributor and retailer of New Balance, Chief Executive Officer(CEO), Kesri Singh Kapur said, “At new balance, encouraging teens and those above to think freely, to be themselves, to let their imagination go beyond limitation has always been one of our missions. Walk in the Colours of England, is another very interesting campaign that we believe will attract anyone who challenges creativity and individuality. More and more Thai students choose to major in fashion, design and art and they are really talented. We believe that to some extension, through this campaign, these hidden gems will shine some day.”
“During the past few years, New Balance was very aggressive in penetrating the Japanese market and as a result, we have received overwhelming feedback among the Japanese teens who now are valuable fans of the Classic collection. Proving that, with a month after the Classic Launch in Japan, more than 10,000 pairs of Classics were sold. We now stand as one of the leading company in classic range of product in addition to the total high-performance athletic and fashion footwear industry in Japan. Bringing the Pride of new balance to the Thai consumers is one of our main focuses this year for markets in Asia Pacific. Knowing what customers want, what customers need, we are able to produce a design that matches their preferences. Our strategy is mainly to blend fashion into everyday use; very cool, very innovation and yet very functional and very practical at the same time. Introducing new balance Classics through the ‘Walking in the Colours of England’ campaign is our marketing gimmick to introduce the Classics to the Thai people and actually by this, we get them to know us better. We are expecting large number of peoples to compete in this campaign and hopefully by the end of the year, we would be able to gain higher acceptance and recognition in our consumer mindset which inturn result in higher growth for the company, said Kesri”
New Balance Classic Collection 2006 is now available at Siam Paragon, Emporium, Central Chidlom and WOW Store, All Seasons Place.
About New Balance
New Balance, headquartered in Boston, MA, is a leading manufacturer of technologically innovative width-sized performance footwear and athletic apparel for women, men, and children. The range of product categories includes running, walking, cross training, basketball, tennis, adventure, and kids. Dunham joined the New Balance family in Fall 1998 and is an outdoor performance brand known for its technologies, innovations and development of footwear that is lightweight, comfortable and inspired by the world outside. New Balance acquired the rights to the PF Flyers brand in February 2000.
First introduced in 1937 by the B.F. Goodrich Company, PF Flyers was re-launched in Spring 2003 as an authentic brand of active casual footwear. Aravon? comfort performance brand footwear debuted in January 2004 as an unsurpassed blend of fit, comfort, support and style. In early 2004, New Balance acquired Warrior Lacrosse, widely recognized as the world’s most cutting edge manufacturer of lacrosse equipment, after introducing the Warrior Burn by New Balance lacrosse shoe. New Balance Athletic Shoe, Inc. employs more than 2,700 people around the globe, and in 2004 reported worldwide sales of $1.5 billion. For more information please visit www.newbalance.com
Media contacts:
Elizabeth Wongwasin ( [email protected] )
Pathomthida Pongleng ( [email protected] )
124 Communications Public Company Limited
Tel: 0 2662 2266
Fax: 0 2204 2662