Bangkok--23 Jun--Perner-Madison
Consumer Lifestyle Exhibitions...With a Difference
It would be wonderful if your entire specific needs and interests were available in Bangkok, and you knew where to find them. But where can you look and do your know what you're looking for?
Bec-Tero Exhibitions Company Limited is set to launch a series of innovative events for sophisticated retailers and brands to showcase their products, and to give visitors, unparalleled opportunities to find the latest products and services. These events will answer the needs and interests of a multitude of potential consumers who have the desire to buy but not the information they need.
The first two exciting events of this new series are coming up on 10-14 August 2006 with World for Women -- promoting self-expression, confidence and style for today's modern women and, during 28 September - 1 October 2006, the Hip Hip show -- featuring all that's cool and new for trendsetters and lovers of style.
A haven for and about women from all walks of life, World 4 Women is designed to cover a holistic approach to the NEW femininity lifestyle. It targets women who juggle self-preservation and responsibilities in the family, who are updated with modern-day technology and innovations, and women who tiptoe on current events while preserving traditions. This exhibition is a gathering of preducts and services for women who value themselves and emphasizes confidence, laughter and the beauty of women's existence.
This exhibition which is for and about ladies and women (and a must for men) will be zoned into areas with a diversity of themes, orchestrated together to produce an uplifting, inspirational experience:
- Zone 1: Health & Wellness is for modern and healthy housewives showcasing neceddities for energetic, ageless wives, mothers and single women who care about their health.
- Zone 2: Mobile Communications and IT is for confident, amusing women who are up-to-date with technology. It exhibits products that equip women who want to take charge and want to be on top of their games.
- Zone 3: Weddings & Parties is all about the basics of women. A parade of what is rightfully theirs in being a bride, a graduate...a debutante.
- Zone 4: Active Lives and Self-Improvement is a fanfare of activities of all things NEW that women could learn and indulge in, activities that make the women of today more fascinating, friendly and self-assured.
- Zone 5: Beauty and Fashion will showcase all the latest beauty products from the best brands and creative fashion statements
In and around these zones, there are plans for displays of additional products and services, which are specifically targeted at female consumers: cars, financial and insurance services, travel and more, and a centre-point stage featuring shows, product demonstrations, raffles, prizes, excitement and fun
HIP HIP on the other hand, is a gathering of what's hot and what's cool but never common. It is a showcase of products cut above the rest and designed to stay there as icons of superior taste.
- HIP Hi-Tech Zone - is for Highly Individualized People who are up-to-date with the current technological world and want to progress.
- HIP Fashion Zone - is for Fabulous people who dress for themselves and not just to impress others
- HIP Living Zone - is for those who savor everyday comfort with luxury in the home
- HIP Hobbies & Toys Zone - is for people who never settle for mediocre things and for people who love to do things out of the ordinary
- HIP transportation Zone - for visitors to see and test the newest and coolest way of getting around on land and sea, and in the air.
- HIP Activities Zone - featuring activities that are not only contemporary but also inspirational
With HIP HIP, you have all the chances of being the first to own a limited or one of a kind piece, product or property! From the newest cars to exceptional and timeless cool gadgets and toys. Test unmatched innovations and creative technological advances. Reach greater heights with travel and property zones, as well as specialist editions of all things cool.
These events will introduce a new style of exhibitions to the Thai marketplace. Bec-Tero's Exhibitions will be set in exciting and stimulating environments for visitors to meet with suppliers and tinteract with each other in a way rarely seen in traditional retail environments. The new company is going beyond offering "goods with reasonable price tags" and is moving into new dimensions of being Innovative, Informative and Inspirational.
For more information please contact:
Ms. Nattakan Satitiporn
Ms. Panyachana Kasinnaweth
BEC-TERO EXHIBITIONS CO., LTD.
Tel: +662 252-6800 ext. 2111, 2112
Fax: +662 252-9852
E-mail: [email protected] , [email protected]
Ms. Natthakan Srisuthat
Ms. Kittithida Prakasukarn
Perner-Madison & Company Limited
Tel: +662 716-5246 ext. 122} 126
Fax: +662 716-5250
E-mail: [email protected] , [email protected]
Click for photo release at www.thaipr.net