Bangkok--27 Jun--Mind Touch Company Limited
Showcasing all ranges of ELLE branded merchandise Confident in 15-20% growth this year
Janet Low, Licensing Manager — ASEAN, Hachette Filipacchi Post Company Limited said that ELLE plans to showcase complete ranges of its lifestyle products at the 10th Saha Group Export and Trade Exhibition during June 30 — July 2, 2006 at the Plenary Hall, Queen Sirikit National Convention Center.
Janet said that such participation stemmed from its long term business relationship with Saha Group. Saha Group started as ELLE’s business partner by taking on ELLE license for Thailand over 15 years ago. ELLE’s product ranges such as ladies and men apparels, lingerie, ladies handbags, shoes, towels, etc. are designed and manufactured by 8 factories within Saha Group and distributed by ICC International Public Company Limited. At this event, ELLE will exhibit not only the product ranges from Saha Group but also the product lines by other licensees such as eyewear, luggage and travel bags, bed linens, etc.
In addition, ELLE has also invited the licensees from other countries to showcase their products at this event such as kidswear from Singapore, Ladies Hand Bags from Hong Kong. The highlight of ELLE participation at this event will be the introduction of its new product lines including eyewear, luggage and etc. Besides enhancing its strong presence in Thailand, the event would be the stage for the regional licensees to come together as the members of ELLE family to work closely together.
“As the brand licensor, the company supports its licensors in term of design, fashion trend and marketing activities. ELLE has its own design team in Paris who will work on the fashion trend manual for each product range and organizes the dissemination of such vital information to its licensees. It also lends the marketing and promotional support to its licensees. It generally has 2 campaigns each year for spring/summer and autumn/winter seasons. Moreover, ELLE also help its licensees locate the supply sources and consolidating the raw material orders for cost and supply efficiency”, added Janet.
Regarding its business plan this year, ELLE projects about 15-20% growth from the sales last year of over 700 million baht. It plans to utilize the mixture of new product launches, print media, outdoor advertising, promotion and public relation projects and set aside the budget in excess of 15 million baht for these activities.
About ELLE
ELLE Magazine was started in 1945 as the information for French women who are in search of their style and femininity or “Cherchez La Femme”. Today, ELLE Magazine are carried by over 41 countries and read by some 23 million readers per month. Apart from ELLE Magazine, Hachette Filippachi Medias, the parent company in France, also have other businesses including over 60 magazines, 20 websites and ELLE branded merchandise with revenue over Euros 1 billon per year.
HFM decided to capitalize on ELLE Magazine’s success and recognition and start the business of ELLE branded merchandise. The business of ELLE licensing makes it possible for quality, fashionable merchandise to be made accessible to each respective country that already knows the brand name of ELLE.
ELLE was launched in Japan in the early 1980s. Headquartered in Paris, it expanded rapidly first into the Asian market in 1991 and then into the European market in 1996.
Its main offices are in Paris, Japan, Hong Kong and New York and its regional offices are in China, Seoul, Taipei and Bangkok. The company generates an annual turnover in excess of 430 million Euro from its eight key signature ranges. These are:
ELLE Paris — Targeted at career-minded women, its emphasis is on elegant, simple and chic styles that are affordable.
ELLE Sports — A comfortable, casual and trendy line that’s great for weekends and leisure.
ELLE Active — For men and women who workout, this range is for dynamic, fast-paced individuals. The style s simple, modern and practical.
ELLE Homme — Designed for the contemporary men who favor style, it has both a business and casual range, that is classic with a twist, yet trendy.
ELLE Studio — Strictly for teenagers, this is a fun, accessible and trendy line that carries a number of fun and funky products that complement the energy of youth.
ELLE Petite — For children aged 4-12, Elle Petite is fun and fashionable and is designed with active and playful kids in mind.
ELLE Poupon — A practical and high quality range, it is targeted at newborns up to 3 years. Under this brand, one will find a line of safe, stylish and comfortable clothing and accessories.
ELLE D้cor — Everything for the home including towels, bed linen, tableware, cutlery and other home accessories
In addition to these key brands, Elle also produces accessories that range from belts and bags, to scarves, glasses, watches, jewelry, shoes, travel bags, etc. that have been marketed in Thailand by ICC International Public Company Limited for over 15 years. For more information regarding ELLE products in Thailand, please contact ICC’s Call Center tel. 02 294 4999.
For media enquiries, please contact
Mind Touch Company Limited — PR Consultant
Savitree Peungcharoenkun 01 8164598
Tel. 02 6892334-5