Bangkok--28 Jun--DTAC
Happy reversed the market’s trend through a launch of a new prepaid product that came with one simple call rate and longer validity.
The move is to please majority of customers who have been inundated with complicated promotional packages and are now longing for something easy to use and understand.
Chief Commercial Officer Thana Thienachariya said Happy has always come up with ideas that completely different from others in the market. For example, Happy launched ‘Baby SIM’, targeting light users, when the competition was then focusing on stimulating heavy usage. Happy also introduced ‘Happy Borrowing’ or “Jai Dee Hai Yuem” a year ago to challenge the traditional norm that required prepaid users to pay first and use later.
“Still based on ‘Be Opposite’ concept, ‘SIMple’, as its name suggests, is highlighting ‘simplicity’ instead of ‘complication’ that often found in today’s promotion packages. The main intention is to set users free from complex packages that they neither remember nor understand. With our ‘Simplicity Marketing’, this new product will satisfy customers who are looking for simple services. Instead of having too many call rates in one package, ‘Simple’ charges a flat-rate of 2 baht per minute, 24 hours, with a validity of one year when topping up at any price,”
Chief Executive Officer Sigve Brekke added that the new product does not only reiterate Happy’s differentiation, but also supports the National Telecommunications Committee’s initiative on extension of prepaid service’s validity. Customers using ‘SIMple’ can keep their phone numbers active for up to one year by topping up their card for as low as 20 baht. ‘SIMple’ is also designed to fit new market environment when the interconnection regime is implemented.
‘Simple’ comes inside a cool-designed box that customers can reuse for other purposes. The product, priced at 199 baht, allows customers to enjoy a flat-rate of 2 baht per minute, around the clock. Whenever they top up, they will be able to keep their phone numbers active for one year. Existing customers can switch to the new call rate by dialing *1003 Happy Promotions Center. Changing package costs 50 baht.
CONTACT
Customers
1678 DTAC Call Center
Press
MATCHIMA 01-655-2173
PONNANA 01-623-9895
SIRIPORN 01-612-9809
MEDIA RELATIONS UNIT - DTAC
Click for photo release at www.thaipr.net