Bangkok--29 Jun--Hill and Knowlton
HP continues to hold a firm grip as PC market leader with impressive 19.9% of market share in the 1st quarter. Getting ready to launch a new line of PC products to maintain its leading position and expand portfolio under ‘Over the Edge’ strategy, commencing with the introduction of “G series” PC with starting price at only 15,900 baht
HP’s (Thailand) personal computer (PC) market still exhibited a steady growth, occupying 19.9% of total market share in the first quarter this year, or totaling value of 400 million bath, according to Mr. Woraphot Thavornwan, Marketing Development Manager, Home PC of Hewlett Packard (Thailand) Ltd. Consumer demand for PC is steady with a potential to grow through the wider range of product development. To this regards, HP’s marketing strategy focuses on the wider coverage of product in all segments to meet specific needs of each segment, as well as trend setting for the new digital entertainment oriented market under the concept ‘Home to a World of Fun’.
Keys factors propelling HP’s PC continual growth include consumers’ confidence in HP’s technology as well as the HP’s portfolio that covers usage purposes of all consumers segments. “In order to create products that truly meet consumers’ needs, HP has conducted researches and classified products by usage purpose of the products. Currently, HP’s PC products include two main series: ‘HP Pavilion A series’ and ‘HP Pavilion W series’ or MCPC (HP Pavilion Media Center PC). The former group is a line of PC for business and entertainment purposes, and the latter one is a line of PC products that integrates the connection of computer and home digital entertainment devices to deliver new digital entertainment experiences, ranging from music, photo shooting, movies, and home television. Products of the two series offer various levels of functions for consumers’ selections.
“To expand our portfolio to cover new consumer segment, HP has recently unveiled ‘’ HP Desktop G series”, a line of PC models primarily targeted new PC beginner or entry level. The three models include ‘HP Desktop G1020L’, powered by Intel? Celeron? processor 3.06 GHz ideal for PC beginners, who require normal specifications with high technology performance, ‘HP Desktop G1030L’, powered by Intel? Pentium? 4 Processor 3.06 GHz for users who require higher specifications, priced at 18,900 baht, and ‘HP Desktop G1035L’, enhanced with 15-inch LCD screen for those seeking for more appealing design, priced at 21,900. All models support the running of Windows Vista.
Apart from high performance products powered by state-of-the-art technology that meet all consumers’ need, HP’s growth is attributable to right marketing plan. In terms of public relations, HP has succeeded in strengthening its brand awareness among consumers through media channels. Additionally, HP has launch promotion campaign in several special events, such as the recent Commart Fair in which sales of HP computer topped number one rank with total sales of 1,200 units.
“With the new product launched on the market to target PC beginner in “G Series”, as well as our consistent marketing activities over the second half of this year, HP will continue maintaining the leadership position in domestic PC market”, reiterated Mr. Woraphot.
About HPHP is a technology solutions provider to consumers, businesses and institutions globally. The company’s offerings span IT infrastructure, global services, business and home computing, and imaging and printing. For the four fiscal quarters ended April 30, 2006, HP revenue totaled $88.9 billion. More information about HP (NYSE, Nasdaq: HPQ) is available at www.hp.com .
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